Chief Marketer Staff

• Agencies

  Snapple Buys Up Radio, Carpets Northeast with Promotions

  kicks off, and will likely get it by offering radio listeners 40 consecutive days of commercial free radio, as well as carpeting several New England states with promotions and samples.

• Agencies

  Big Idea Teams with Tyson, Braum’s for VeggieTales DVD

  Big Idea, Inc. is rolling out a host of promotions around its upcoming DVD release of VeggieTales: LarryBoy and the Bad Apple, signing on Tyson, Braum’s and Minor League Baseball as promotional partners. The DVD, which hits retail stores Aug. 1, is the brand’s latest LarryBoy episode in seven years.

• Agencies

  SKYY Spirits Auction Dangles Luxury Multi-City Trip

  Skyy Spirits is reading its largest promotion to date in a bid to build buzz and business around its portfolio of spirits.

• Nintendo Shifts Executive Team

  Nintendo of America has promoted Reggie Fils-Aime to president and COO as part of a top-level executive shift on the verge of the company’s launch of its next-generation console, the Wii. The promotion was effective immediately.

• Agencies

  College Students to Promote Dodge on Road Trip

  Dodge is sending nine college students packing for a road trip from their collegiate towns to Miami to promote the 2007 Caliber brand, and to earn money for charity.

• Feds Make Arrests in Fraud Marketing Schemes

  The U.S. Department of Justice has made 565 arrests internationally in an operation to crackdown on fraudulent mass-marketing schemes that bilked $1 billion from 2.8 million victims.

• News Brief

  WORLD WRESTLING ENTERTAINMENT INC.: has added Extreme Championship Wrestling (ECW) as a third brand adding to its line up of RAW and SmackDown franchises. The SCI FI Channel will start airing one-hour episodes of the new ECW live television program in a …

• Agencies

  Loose Cannon: Federal Feet in the Data Industry’s Shoes

  It must have been quite the Memorial Day for the 26.5 million veterans whose personnel files were stolen as a result of a government employee’s negligence. Nothing makes beer and hot dogs go down smoother than the prospect of having to spend months, and thousands of dollars, trying to clear up one’s credit history.

  Last year’s Congressional data theft hearings set expectations for what some members view as the steps private firms should take to correct data breaches. Yes, the Department of Veterans’ Affairs will spend $25 million notifying veterans via traditional mail and telephone. But will it provide the level of credit monitoring and other restitution members of Congress had previously demanded of private companies that experienced similar breaches?

• Email

  For E-mail Subject Lines, Tell Rather Than Sell

  After analyzing more than 40 million e-mails sent from its customers, MailChimp found those with the highest open rates (ranging from 60% to 87%) had the most-straightforward subject lines.

• Agencies

  Viral Relationship Marketing: Step by Step

  Various studies have shown that, on average, only 11% of business-to-business leads made a purchase within three months of their inquiry. Another 42%, however, made a purchase within 4-12 months.