Chief Marketer Staff

• Agencies

  The Dark Side of Ingenuity

  SOME MARKETERS’ SENSE OF SALESMANSHIP SAILS OVER THE TOP, INTO A DARK AND IMPENETRABLE NEVER-NEVER LAND THEY PLOW WITH INGENIOUS, ON-THE-EDGE-OF REALITY

• PROMO Xtra

  5/22 Anheuser-Busch has purchased the Rolling Rock brands from InBev USA for $82 million. Anheuser-Busch will begin brewing Rolling Rock and Rock Green

• Agencies

  Beep-Beep

  Time Warner’s Road Runner High Speed Online service is on the move, but it isn’t Wile E. Coyote that’s on the ISP’s tail it’s DSL. To win the race, Road

• Agencies

  Reaching Out

  WHAT ARE THE most effective ways to reach business buyers? You know the arguments: Some marketers swear direct mail is still best because targeted lists

• Agencies

  First, Do No Harm. Unless You’re Feeling Lazy

  LOVE THE SINNER, HATE THE sin is good, compassionate advice. But there are times when the sins of the direct marketing industry make me sothat love is

• Agencies

  Metrics Deficiency

  DIRECT MARKETERS WANT TO do the right thing when it comes to metrics. But their desire far outpaces their ability, judging from a new survey by the CMO

• Agencies

  Bad Law Rising

  YOU THINK YOU HAVE it tough with privacy regulations? It could be worse. For starters, you could live in Europe. Unlike in the United States, privacy

• The Top Tier

  1 THE MARKETING ARM 1999 Bryan Street, Suite 1800, Dallas, TX 75201Phone: (214) 259-3200 URL: www.TheMarketingArm.comOwnership: Omnicom Group CEO: Ray

• THE RANKINGS

  2006 Rank Agency/Primary Services 2005 Net Rev. 2-Year Growth Agency Age Net Rev./Employee 26 Marketing Werks Chicago, IL, Scott Moller, Julie Guida (312)

• The I that does count

  When I signed on here at PROMO almost four years ago, I made a round of visits with analysts and agency leaders around the country. Not surprisingly for