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Chief Marketer Staff

  • Agencies

    The Dark Side of Ingenuity

    SOME MARKETERS’ SENSE OF SALESMANSHIP SAILS OVER THE TOP, INTO A DARK AND IMPENETRABLE NEVER-NEVER LAND THEY PLOW WITH INGENIOUS, ON-THE-EDGE-OF REALITY

  • CLARIFICATION:

    In the April issue, we highlighted the winners of the Interactive Marketing Awards. The winning entry for the Best Campaign Outside the U.S. failed to

  • Agencies

    Beep-Beep

    Time Warner’s Road Runner High Speed Online service is on the move, but it isn’t Wile E. Coyote that’s on the ISP’s tail it’s DSL. To win the race, Road

  • Agencies

    Reaching Out

    WHAT ARE THE most effective ways to reach business buyers? You know the arguments: Some marketers swear direct mail is still best because targeted lists

  • Cookie Monster Pushes Sunkist Berries

    If Cookie Monster says it’s good to eat blueberries, will kids eat them? Sunkist and Sesame Workshop hope so. The two are set to launch a new summer retail

  • Agencies

    Overheard at the Authentication Summit

    SURELY ONE OF THE MOST ridiculous phrases to surface in business-speak lately is deep dive. It came up a few times at the recent E-mail Authentication

  • Agencies

    Metrics Deficiency

    DIRECT MARKETERS WANT TO do the right thing when it comes to metrics. But their desire far outpaces their ability, judging from a new survey by the CMO

  • One size fits all: Arnold

    There are three plasma screen TVs in Arnold Worldwide’s lobby at its Boston headquarters, running a reel of some of the best advertising in the country.

  • Agencies

    Bad Law Rising

    YOU THINK YOU HAVE it tough with privacy regulations? It could be worse. For starters, you could live in Europe. Unlike in the United States, privacy

  • The Top Tier

    1 THE MARKETING ARM 1999 Bryan Street, Suite 1800, Dallas, TX 75201Phone: (214) 259-3200 URL: www.TheMarketingArm.comOwnership: Omnicom Group CEO: Ray