Chief Marketer Staff
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News Briefs
AMERICAN GREETINGS’: outbound licensing division, AG Properties will now manage…THE OLYMPIC DELIVERY AUTHORITY: is on the hunt for a…MANCHESTER UNITED: is without Peter Draper, who…GILLETTE VENUS: is on the hunt for the woman with the most…
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News Briefs
PERRY ELLIS INTERNATIONAL, INC.: has named Mary Gleason as…PANERA BREAD: is dangling a sweet incentive for kids to…JAKKS PACIFIC, INC.: has signed a multi-year master toy licensing agreement with…
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Interpublic Combines Draft and FCB Units
The Interpublic Group will combine its Draft and FCB units to create Draft FCB Group, the company said yesterday. Howard Draft has been named chairman/ CEO of the unit.
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DMA Changes Future Convention Locations
The Direct Marketing Association has changed the locations for its next few annual conferences. Specifically, DMA07 will be held in Chicago Oct. 13-18, 2007; DMA08 will be held in Las Vegas Oct. 11-16, 2008 and DMA09 will take place in San Diego – Oct. …
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CAN AOL REALLY GUARANTEE DELIVERY?
AOL charging postage on e-mail messages doesn’t surprise me (
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IT’S ALL ABOUT MONEY
Kudos to Ken Magill for illuminating the Unspam Inc./state do-not-e-mail-registry connection (Don’t Get Him Started, April). With commentary like this in hand, perhaps the Direct Marketing Association will have further fodder to block these grandstanding, expensive and silly attempts to regulate legitimate marketing.
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Task Masters
The Regan Group isn’t your average agency. Armed with a team of employees with roots in music, gaming, p.r., branding and production, the full-service
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Superman Soars With Over $280 MM in Tie-Ins
Warner Bros. Pictures has booked an impressive roster of partners under its tentpole Superman Returns. From soft drinks and snacks to motor oil and batteries,
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Agencies
Generation Gap
SMART COMPANIES HAVE A good handle on how to serve their customers. Others, well they try, but they miss the mark. Three different businesses served three