Chief Marketer Staff

• Canada PM Intervening in Direct Mail Delivery Dispute

  Canadian Prime Minister Stephen Harper was set to meet with the head of Canada Post to hear what solutions are being offered to rural residents who are losing direct mail delivery, according to wire service reports.

• Listline e-Newsletter 06/02/06

  Millard Group Inc. has assumed management of Girl’s Life, a magazine for
  10 to 15-year-olds. This file consists of 272,000 active subscribers,
  including 152,000 from the last 12 months.

• Digital

  Four Tactics for Search Optimization Success

  Natural search optimization (NSO)—also called search engine optimization, or SEO–is the process of fine-tuning or re-creating the layout, technical platform, and content of a Website to receive as much free visibility as possible

• Draft, FCB to Merge

  Draft will merge with sister shop FCB as a global marketing agency with one management team and a single P&L.

• Arnold Brand Promotions Named Agency of the Year

  Following months of evaluating several hundred applicants, PROMO announced its PROMO 100 annual agency ranking yesterday. Among the highlights:

• Heinz Cuts Trade Spending, Staff

  H.J. Heinz Co. will boost marketing spending by $50 million, cutting $145 million in trade dollars over two years to fund consumer marketing and R&D.

• Hilton Takes to the Beach in Volleyball Sponsorship

  Hilton Hotels Corp. is taking hospitality beachside with a sponsorship of the 2006 AVP Pro Beach Volleyball Tour.

• Sony Electronics Names New Marketing Exec

  Sony Electronics has named Stuart Redsun its new senior VP of corporate marketing, effective June 19.

• Agencies

  CBS Takes Amazing Race to the Racetrack

  The Amazing Race is headed to the racetrack this summer as part of a CBS casting call for the new season of the hit reality show.

• E! Entertainment Promotes Simple Life Via Paint House Stunt

  E! Entertainment is painting the town…pink. Well, not exactly the town—but a house, in Atlanta, and it’s a VERY bright “Paris” pink.