Chief Marketer Staff
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Agencies
COLLOQUY Corner: The Yin and Yang of Loyalty Marketing
Once you’ve decided to collect and use customer data in your marketing efforts, how do you encourage customers to raise their hands and ask to be identified through your program?
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AOL Catches Heat for E-mail Ads
AOL is under fire again for an e-mail-related issue, this time for delivering ads with subscribers
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CDW Sales Rise in May
CDW Corp., the Vernon Hills IL-based catalog and online retailer of computers and other tech gear, said on Friday that May sales were $551.3 million, an 11.9% increase over sales for the same month in 2005.
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Listline e-Newsletter 06/09/06
CMP Media has selected MeritDirect to manage the MediaLive International
attendee lists. This portfolio includes Comdex by MediaLive
International with 267,465 registered attendees. -
Agencies
McDonald’s Celebrates World Cup Fever with Global Campaign
McDonald’s is touting its ongoing sponsorship of the FIFA World Cup with a host of promotions and in-store activations spanning the globe to reach Hispanic consumers and soccer fans, alike.
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Agencies
Coors Highlights Hispanic Leaders as Part of Broader Campaign
Coors Brewing Co has unveiled a new campaign showcasing important Hispanic community leaders in its ongoing bid to reach the Latino demographic.
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Live From the Digital Marketing Conference: Fox to Launch Search Engine
The search engine war is heating up with Fox Interactive Media set to launch its own search engine joining powerhouses Google, Yahoo and MSN.
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People in the News
The George P. Johnson Company, Auburn Hills, MI, promoted Chris Meyer and Jeffrey Rutchik to senior VP-client services worldwide and general manager, respectively.
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News Brief
HEINEKEN NV: COO Marc Bolland, has been named CEO of