Chief Marketer Staff
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Agencies
From Good to Great: Best Practices in Analytics
What does it take to produce great analytics? Some would say it’s all about the right data, tools and techniques. But let’s assume that you have all that. What do you do then?
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Agencies
The Enterprise Story—Measuring What Matters
Turnberry Isle Resort, Florida, 1996. The mood at the Enterprise Rent-A-Car senior management retreat should have been festive. But the opening presentation at the meeting hit a sobering note. Customer-satisfaction scores were flatlining.
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Agencies
The Long View: Why E-Mail Metrics Are Different
Are you in the process of moving some of your direct mail dollars to e-mail? Here’s a tip: the metrics are different.
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Agencies
ROI Buffet
Executive coaching yields ROI nearly six times its cost, according to a new study from consultancy N2growth.
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Erin Bauer Joins Bauer Associates
Bauer Associates, a marketing and creative consultancy based in Batavia, IL, has added Erin Bauer to its ownership team
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Agencies
Air Force Readies Healthcare Tour
The U.S. Air Force wants a few good healthcare workers, and it will tour the country to find them.
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KATIE, PRO AND CON
I just read Katie Muldoon’s Oct. 1 column (
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30 YEARS BEHIND THE TIMES?
I have read Tom Collins’ Makeover Maven in past issues of Direct, and while he’s made some valid points in certain columns, February’s is not one of them.
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Email
It Apparently Can Pay to Get Permission Again
The Leukemia and Lymphoma Society just saw its e-mail list slashed from 33,636 addresses to 4,510 and the organization