Chief Marketer Staff, Author at Chief Marketer

Doubletree Entices Families With Kids Care Pack

The hotel chain made famous for its chocolate-chip cookies is dangling a one-of-a-kind premium just for kids who stay at its 120 hotels in the U.S. and Canada through Labor Day.

Agencies

Latin Grammy Awards Seeks Big Name Sponsors

Latin fever is heading to New York City, and city officials are looking for a few good brands to follow.

Agencies

Sallie Mae Buys Upromise

The nation’s largest provider of federal student loans SLM Corp., otherwise known as Sallie Mae, plans to acquire Upromise, Inc., which offers a loyalty-reward program that lets consumers earn money for college tuition when they buy participating brands.

Gift Cards, Nice Meals Top List for Dad’s Day

Dads don’t necessarily want that expensive wristwatch or cashmere sweater for Father’s Day. A home-cooked meal or heart-felt card will do the trick.

Agencies

Office Depot Unveils Worklife Rewards

Office Depot has revamped and renamed its loyalty program, and removed the rewards cap for members.

Diamond Foods Taps Burke

Diamond Foods has hired Andrew Burke as VP-marketing for the nut and snacks company.

Agencies

Mobility Scooters: The Latest Avis Incentive

Avis Rent A Car System, LLC, hopes to attract older travelers or those with disabilities by offering a mobility scooter for rent with a vehicle rental. The scooter can be delivered to a particular location.

News Briefs

BURGER KING CORP.: has named Chuck Fallon as the company’s…MINDSHARE INTERACTIVE CAMPAIGNS: Washington, DC, has opened a…

Agencies

P&I Postscripts

BURGER KING: is out with new kids meal premiums tied to…SEARS, ROEBUCK AND CO.: has expanded its…AVIS: is out with a summer safety promotion, giving copies of

Agencies

From Good to Great: Best Practices in Analytics

What does it take to produce great analytics? Some would say it’s all about the right data, tools and techniques. But let’s assume that you have all that. What do you do then?