Chief Marketer Staff, Author at Chief Marketer

DSW’s E-zine Way to Loyalty

Shoe retailer DSW Inc. is using a monthly e-newsletter to connect with its 4.5 million active loyalty program members. In the past, we’ve done a traditional

Agencies

The Honest Listmaker

A.J. Liebling, who wrote for the New Yorker for almost 30 years, was known mostly for his articles on boxing, food, the press and World War II. But buried

Agencies

The AOL Meltdown

WHEN AN AOL executive asks bulk e-mailers to stop sending e-mail, should they comply? Maybe, but not immediately, judging by the actions of some marketers

Agencies

Anderson Ad Wooden Win Any Response Awards

ONE OF THE COMPOSITIONS IN A RECENT AVANT-GARDE MUSIC concert was a single long deconstructed chord lasting about 10 minutes. When it had been performed previously, it was reported that cries of

Agencies

A Boy Named Sue

News item: The nation’s largest class-action law firm, Milberg Weiss Bershad Hynes & Lerach, was recently charged with kicking back more than $11 million

Agencies

LETTERS TO THE EDITOR

CLUELESS ABOUT ADVERTISING Wanna know why ads like Illy’s three coffee cans with the one-line caption/headline (The Makeover Maven, May) will always fail?

Agencies

Marketers Feel Data-Challenged

ONE THING YOU CAN SAY ABOUT marketers is that they’re hardly satisfied with themselves. It’s especially true about their customer data systems. In a recent

Listline e-Newsletter 06/15/06

An 89,352-name membership roster has become available from the National
Peace Corps Association. This organization serves Peace Corps staff and
volunteers with subscriptions Worldview magazine.

Agencies

Pirates Brings M&M’s, Volvo On Board

Masterfoods USA’s M&M’s brand is putting all hands on deck with an integrated marketing campaign built around one of the summer’s most anticipated films, Pirates of the Caribbean: Dead Man’s Chest. The candy company is dangling movie-branded packaging, interactive games and a sweepstakes.

Agencies

AA Scrambles to Unleash Promos at NBA Finals

When it became evident earlier this month that the two National Basketball Association teams heading for the finals were hometown favorites based in a pair of American Airlines hubs, company officials did some quick thinking. The question for the airline’s marketers was, what promotions would fly quickly to leverage a first-of-its-kind opportunity?