Chief Marketer Staff
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Canadian Telemarketers Face Jail
A Canadian telemarketing operation that allegedly defrauded businesses on both sides of the U.S. border is now in trouble on both sides of that border.
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It’s in the Cards
SURE, BLOGS, E-MAIL AND SEARCH ARE GREAT. But for continuity card publisher IMP, nothing beats the tactile appeal of good old-fashioned direct mail.
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An Eye for Success
THIS ISSUE DIRECT INTRODUCES Pick the Winner, a new semi-regular column by award-winning copywriter and creative director Malcolm Decker. Think you have
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ATTENTION, PLEASE
DIRECT TALKED recently with Rob Norman about the current state of direct marketing media buying. Norman is director, interaction at Group M Worldwide
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Shed No Tears for Blue Security
THE ENTIRE DIRECT MARKETING industry should stand up and applaud the mid-May demise of anti-spam concern Blue Security. And not just because the company’s
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The Zoo Story
AFTER NEARLY TWO YEARS about as long as an Asian elephant’s gestation period Seattle’s Woodland Park Zoo is back in the mail with a 125,000-piece membership
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On-the-Job Marketing
MOST JOB-STAFFING services put marketing dollars into brand advertising. But Allegis Group is running in the other direction, building awareness almost
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DSW’s E-zine Way to Loyalty
Shoe retailer DSW Inc. is using a monthly e-newsletter to connect with its 4.5 million active loyalty program members. In the past, we’ve done a traditional
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Right-Time Marketing
Here’s some news from ExactTarget that may change the way you send your e-mail. A study shows the highest average open rate in 2005 was on Fridays. But