Chief Marketer Staff, Author at Chief Marketer

Shed No Tears for Blue Security

THE ENTIRE DIRECT MARKETING industry should stand up and applaud the mid-May demise of anti-spam concern Blue Security. And not just because the company’s

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The Zoo Story

AFTER NEARLY TWO YEARS about as long as an Asian elephant’s gestation period Seattle’s Woodland Park Zoo is back in the mail with a 125,000-piece membership

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Marketers Feel Data-Challenged

ONE THING YOU CAN SAY ABOUT marketers is that they’re hardly satisfied with themselves. It’s especially true about their customer data systems. In a recent

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Messy Brand Building

Back in the 1980s I was part of the team that built IBM’s first catalog on the Web. Very few catalogers or retailers had Web sites then, so How do you

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Caught Up, or Just Caught?

ANYBODY ELSE AROUND HERE miss Walter Cronkite? How about Huntley and Brinkley, or Harry Reasoner? Or, for that matter, who misses the 7 o’clock network

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Late to the Table

OF THE TOP 130 restaurant chains in the United States only seven, or 5%, have loyalty programs. I’ve always known it’s not a big number, says Tim Cusick,

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Anderson Ad Wooden Win Any Response Awards

ONE OF THE COMPOSITIONS IN A RECENT AVANT-GARDE MUSIC concert was a single long deconstructed chord lasting about 10 minutes. When it had been performed previously, it was reported that cries of

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Black or White?

Welcome to Pick the Winner, a new semi-regular column in Direct. Take a look at the two creative packages and guess which one pulled best. Then go to

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Still Frustrating After All These Years

WELL, THE LATEST RATE CASE is under way, and that means sometime in late spring or early summer of 2007 new postage prices will go into effect. The U.S.

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The Age of Anxiety

Want a free 42-inch flat screen Sony TV? Want all kinds of goodies for evaluating Dunkin’ Donuts against Krispy Kremes? How about a $1,500 Kmart Gift