Chief Marketer Staff, Author at Chief Marketer

Caught Up, or Just Caught?

ANYBODY ELSE AROUND HERE miss Walter Cronkite? How about Huntley and Brinkley, or Harry Reasoner? Or, for that matter, who misses the 7 o’clock network

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Anderson Ad Wooden Win Any Response Awards

ONE OF THE COMPOSITIONS IN A RECENT AVANT-GARDE MUSIC concert was a single long deconstructed chord lasting about 10 minutes. When it had been performed previously, it was reported that cries of

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Shed No Tears for Blue Security

THE ENTIRE DIRECT MARKETING industry should stand up and applaud the mid-May demise of anti-spam concern Blue Security. And not just because the company’s

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The Zoo Story

AFTER NEARLY TWO YEARS about as long as an Asian elephant’s gestation period Seattle’s Woodland Park Zoo is back in the mail with a 125,000-piece membership

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An Eye for Success

THIS ISSUE DIRECT INTRODUCES Pick the Winner, a new semi-regular column by award-winning copywriter and creative director Malcolm Decker. Think you have

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I Am Your Monkey, Walt Disney

I’M JUST AS CYNICAL AS THE next gal. But when it comes to my kids, I’m as big a pile of manipulatable mush as you’ll ever find. My oldest son Jacob is

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LETTERS TO THE EDITOR

CLUELESS ABOUT ADVERTISING Wanna know why ads like Illy’s three coffee cans with the one-line caption/headline (The Makeover Maven, May) will always fail?

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Synonyms Ain’t Synonymous

Editor’s note: Herschell Gordon Lewis, Direct’s Curmudgeon-at-Large, is a copywriter renowned as an authority on the use of words. This is one of an occasional

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Canadian Telemarketers Face Jail

A Canadian telemarketing operation that allegedly defrauded businesses on both sides of the U.S. border is now in trouble on both sides of that border.

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It’s in the Cards

SURE, BLOGS, E-MAIL AND SEARCH ARE GREAT. But for continuity card publisher IMP, nothing beats the tactile appeal of good old-fashioned direct mail.