Chief Marketer Staff, Author at Chief Marketer

Security Leads Global IT Priorities

What are corporate decision-makers focusing on in information technology? Online security and data protection first, followed at some distance by online

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Caught Up, or Just Caught?

ANYBODY ELSE AROUND HERE miss Walter Cronkite? How about Huntley and Brinkley, or Harry Reasoner? Or, for that matter, who misses the 7 o’clock network

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The Honest Listmaker

A.J. Liebling, who wrote for the New Yorker for almost 30 years, was known mostly for his articles on boxing, food, the press and World War II. But buried

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The AOL Meltdown

WHEN AN AOL executive asks bulk e-mailers to stop sending e-mail, should they comply? Maybe, but not immediately, judging by the actions of some marketers

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Now Hear This

SOME MAY THINK OF BLOGS AS just a place for the Internet-savvy to rant and rave. But for longtime public relations and technology executive David Copithorne,

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Marketers Feel Data-Challenged

ONE THING YOU CAN SAY ABOUT marketers is that they’re hardly satisfied with themselves. It’s especially true about their customer data systems. In a recent

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I Am Your Monkey, Walt Disney

I’M JUST AS CYNICAL AS THE next gal. But when it comes to my kids, I’m as big a pile of manipulatable mush as you’ll ever find. My oldest son Jacob is

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Synonyms Ain’t Synonymous

Editor’s note: Herschell Gordon Lewis, Direct’s Curmudgeon-at-Large, is a copywriter renowned as an authority on the use of words. This is one of an occasional

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DM Growth Falls in First Quarter

DIRECT MARKETING GROWTH flagged in the first quarter of 2006, dropping below the last two years’ robust levels, according to the Direct Marketing Association’s

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Late to the Table

OF THE TOP 130 restaurant chains in the United States only seven, or 5%, have loyalty programs. I’ve always known it’s not a big number, says Tim Cusick,