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Chief Marketer Staff

  • Pier 1 Losses Mount in Quarter

    Pier 1 Imports reported a net loss of $23.2 million for the first quarter compared to a net loss of $12.5 million last year.

  • TeleTech Holdings Acquires Direct Alliance

    TeleTech Holdings, a business process outsourcing provider, will acquire Direct Alliance Corp., an e-commerce systems developer.

  • West Corp. to Add Jobs at Florida Call Center

    West Corp. plans to add 300 new jobs at its Pensacola, FL call center, according to the Pensacola News Journal.

  • FTC Settles With ‘Credit Counseling Service’

    A credit counseling service and related companies and individuals have agreed to pay $926,754 in consumer redress and civil penalties to settle Federal Trade Commission charges that they made false claims about their debt management program and violated the FTC

  • Iseemedia Closes Acquisition of RealBiz360

    Iseemedia Inc., a developer of online rich media content, it has closed its acquisition of RealBiz360.

  • DMA Discontinues InMarketing Magazine

    The Direct Marketing Association has discontinued InMarketing, its 12-times-a-year house publication. The June issue will be its last.

  • Getting Through

    E-MAIL WASN’T SUPPOSED TO BE THIS COMPLICATED. With four authentication standards to understand, multiple accreditation sources to choose from and seemingly

  • Messy Brand Building

    Back in the 1980s I was part of the team that built IBM’s first catalog on the Web. Very few catalogers or retailers had Web sites then, so How do you

  • TIMELINE

    June 1, 2006 THE INTERPUBLIC GROUP, affirming the importance of direct marketing, announced it will combine its Draft and FCB units to create the Draft

  • Caught Up, or Just Caught?

    ANYBODY ELSE AROUND HERE miss Walter Cronkite? How about Huntley and Brinkley, or Harry Reasoner? Or, for that matter, who misses the 7 o’clock network