Chief Marketer Staff
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MFC to Acquire Adsouth’s Consumer Products Division
MFC Development Corp., a direct response marketing, distribution and branding company, will acquire the consumer products division of Adsouth Partners Inc. The value of the stock-and-cash purchase, which varies based on the amount of liability the division holds, is currently estimated at $2 million.
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News Briefs
CORAZON TEQUILA: has paired a sweeps with its new TV spots, which…THE INTEGER GROUP: Denver, is among the top 10 best mid-sized companies to…
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Letters to the Editor
Letters in response to Loose Cannon: Diverging From Convergence, Direct Newsline, June 26, 2006
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Email
Stupid Media Watch: Utah Paper Conveniently Overlooks the Obvious
In its ongoing one-sided coverage of Utah’s misnamed child-protection do-not-e-mail registry, the Deseret Morning News ran a blurb last week headlined “Anti-Porn Registry is Defended” that should have been headlined “Anti-Porn Registry is Demonstrable Failure.”
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Email
Stupid Government Watch: FTC Loses Laptops, Data
The Federal Trade Commission last week reported that two of its laptops had been stolen containing the personal information of about 110 people.
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Email
Stupid Government Watch II: China Getting Tough on “Spam”
China is reportedly getting ready to take a hard-line approach to spammers, according to the Nanfang Daily.
Thing is, this is a country that has defined spam as:
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Email
E-mail Response Management Firm Debuts
Response management is one of the most critical parts of any e-mail campaign
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Listline e-Newsletter 06/27/06
Fresh Pond Travel has released a list of 15,324 last-12-month travelers.
These individuals made reservations through the agency to travel
internationally and attend dog shows. -
Agencies
Masterfoods USA, Bonne Bell Team for Starburst Products
Masterfoods USA is giving teens and tweens a new way to enjoy its popular Starburst candy brand via health and beauty products under a new licensing deal with The Bonne Bell Co.