Chief Marketer Staff
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Agencies
Marketers Turn to Trackable Media
Mass marketing may be growing in some quarters, but not among the executives surveyed by Epsilon. A poll of 175 marketers in the U.S. showed that 79% are cutting their mass budgets in favor of trackable media.
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Digital
Auto Sites Feed Some Gas to Online Marketing
The accepted wisdom in selling cars is that customers start looking for their next ride the moment they drive their current purchase off the lot. But the Internet and its research possibilities have added focus to the last eight to 12 weeks of that decision process, making that the most crucial time in which to reach the prospect and convert him or her from a digital tire-kicker to a showroom visitor. A couple of leading automotive Web retailer networks have taken this time crunch to heart and added recent features to their marketing and promotional programs that should help pull customers off their desktops and onto the lots of their dealer-members.
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E-mail Deliverability Drops in the U.S., Gains in the E.U.: Lyris
Gross deliverability rates—the percentage of permission-based e-mail reaching recipients inboxes and bulk folders combined—at U.S. Internet service providers dropped 6% to 86% in the first quarter of 2006 compared to the fourth quarter of 2005, according to e-mail service provider Lyris Technologies.
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Is Gmail Feeding Your Customers to the Competition?
An as-yet little-noticed aspect of Google
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xTech Acquires Consumer Risk Evaluation Firm
XTech, an information firm that serves the online marketing sector, has acquired The Credit Index, Mount Arlington, NJ.
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Autobytel Names Rosen Senior VP of Web Business Operations
Autobytel has tapped Jonathan Rosen to serve as its senior vice president of Web business operations, a newly created position. Rosen joined the online automobile marketer from AOL’s search group, where he was head of strategy and business development.
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Tractor Supply Hires VP of E-Commerce
Farm and ranch supplies retailer Tractor Supply Company earlier this week announced it has hired former W. W. Grainger e-commerce executive Steven K. Braun to head up Tractor Supply