Chief Marketer Staff

• J. Crew IPO Shares Rise 28% in Debut

  Shares of J. Crew Group

• Nonprofit Alliance Names Conway Executive Director

  The Alliance of Nonprofit Mailers has named Anthony W. Conway executive director.

• Postal Service Expands Contract With UPS

  The U.S. Postal Service has expanded its relationship with United Parcel Service (UPS) to have the private courier to transport primarily first class and priority mail to and from 98 U.S. cities, up from a current 16.

• Targetbase Names Walsh to Top Creative Post

  Targetbase has named Kimberly Walsh executive creative director.

• Listline e-Newsletter 06/28/06

  Baby Universe Inc. has launched a list of 146,609 last-12-month Internet
  buyers at postal addresses. Products sold include maternity accessories
  and items for babies and toddlers, such as bedding, furniture and
  toys.

• Agencies

  The ROI of Television Advertising

  Nearly 80% of advertisers say traditional television advertising has become less effective. Or: Half of all U.S. adult Internet users say TV captures their interest most effectively.
  The answer? Both.

• Agencies

  NBA Star Plays in Powerade Loyalty Program

  National Basketball Association superstar LeBron James is serving up points at the center of Powerade’s new loyalty program called Powerade Athletic Club.

• Agencies

  Jeep Sends Consumers Digging for Keys

  One consumer will dig their way to a new Jeep in a regional promotion that sends participants on a treasure hunt to scour the sands of a San Diego, CA, beach to find the keys to the vehicle.

• Agencies

  Dallas Airport Dangles Coupons to Get Travelers to Park

  When travelers at Dallas Fort Worth International Airport (DFW) park at the airport over the summer, they’ll not only be issued a parking stub, but incentive coupons for cool offers at the airport’s concessionaires, including McDonald’s and TGI Friday’s.

• Del Monte Taps TracyLocke for Retail

  Del Monte Foods named TracyLocke its agency of record for in-store marketing for all brands.