Chief Marketer Staff
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Agencies
Full Disclosure
The U.S. Postal Service has a problem: It needs to improve customer relations. But that’s a tall order given the uncertainty of postal reform legislation passage, the new rate case and the promise of large annual increases because of the escrow account issue.
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Agencies
The Doctor Is In
Another humdrum night? Maybe it’s time to go out and hear some live jazz in a garden conservatory setting. But where? How about the hospital? It wouldn’t
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Agencies
Weird But True
Here’s the clue: Every day in this town, a hanged man proclaims his innocence in the only way a dead man can. Since 1877, his handprint on his cell wall
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Motivational therapy
Whenever you invite someone to discuss their whether it’s at the water cooler, around the dinner table or in a open-ended survey question, you have to
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Agencies
Hired Fans
As it prepared to debut its new video service last winter, Cingular Wireless had a challenge: explaining and demonstrating the everyday relevance of Cingular
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Agencies
AOL to Customers and Mailers: And You Are?
IN THE 12 MONTHS PRECEDING April the most recent period for which figures are available AOL lost subscribers at a clip of 258,000 a month. That’s twomonth.
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Agencies
The New E-zine Metric
WHEN E-ZINES first came out, chief marketing officers looked at the reports and were excited about using open rates and click-throughs to measure their