Chief Marketer Staff
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Agencies
Educate Yourself
THE POSTAL INDUSTRY IS UNDER attack, and it’s time people in our business took it seriously. Too many who make their living from the mail are turning
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Agencies
Signature Event
According to Tuff Stuff sports memorabilia magazine, the most-popular sports collectible is the trading card. The second-most popular type of collectible
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Agencies
Aste+risk Means You’re Risking Your Aste
I ABSOLUTELY, POSITIVELY, AND UNEQUIVOCALLY BELIEVE IN information optimizing. Information optimizing is making the most of any benefits whatever you’re
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Agencies
Subway Freshens Kids Marketing
Subway is extending its reach to tweens by way of a summer tie-in with Vans. The QSR is building out its kids marketing under new management that took
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Agencies
Great-West Woos Dentists
TALK ABOUT DRILLING DOWN: Great-West Life Assurance Co. increased its coverage of dentists by 7% by offering enhanced benefits and changing its list segmentation.
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Agencies
Best Practices at Best Buy
Best Buy, frustrated with the speed at which its loyalty program was growing, decided on an overhaul 18 months ago. It was a good move. Since then, enrollment
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Agencies
Somebody Gets It
AS AN OBSERVER OF THE direct marketing world, I often have experiences where I slap my head and say, Yea! They get it! There also are times when I shake
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Mail Stream: A Report on Incoming Direct Mail
The Home Marketplace Welcomes Summer As summer gets into full swing and Americans take their celebrations outdoors to enjoy the warm weather, the latest catalog from The Home Marketplace arms shoppers with handy products for backyard gatherings. …