Chief Marketer Staff
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LETTERS TO THE EDITOR
DEAD LETTER OFFICE My grandmother had her own (unique) solution to unwanted solicitations (Loose Cannon, June 1). After my grandfather died, she received
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The Sweet, Sticky Smell of Success
Do you know about Diet Coke and Mentos? It’s not the latest weight-loss craze. It’s a Mr. Wizard science experiment gone berserk, and it’s currently storming
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Ready for More
DIRECT TALKED recently with consultant Kurt Medina, who specializes in the 50-plus market. He shared his thoughts about targeting boomers and seniors.
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All I Really Need to Know About CRM I Learned in Kindergarten
Robert Fulghum was right: Life’s essential lessons can be gleaned from truths learned in kindergarten. The next few decades of academia are commentary
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The Hidden Gems in E-mail Responses
Any DMer knows response management is critical to a campaign’s success. But in e-mail marketing, overseeing messages from those who don’t buy is just
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Somebody Gets It
AS AN OBSERVER OF THE direct marketing world, I often have experiences where I slap my head and say, Yea! They get it! There also are times when I shake
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Balancing Act
A 13-year-old Connecticut boy suffered second- and third-degree burns in 2001 after he set himself on fire by imitating a stunt on MTV’s show Jackass.
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Mail Stream: A Report on Incoming Direct Mail
The Home Marketplace Welcomes Summer As summer gets into full swing and Americans take their celebrations outdoors to enjoy the warm weather, the latest catalog from The Home Marketplace arms shoppers with handy products for backyard gatherings. …