Chief Marketer Staff
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CORRECTION:
In the June issue, a profile of The Regan Group failed to reflect ranking data calculated near press time. Regan Group came in at No. 49 in the PROMO
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Agencies
AOL to Customers and Mailers: And You Are?
IN THE 12 MONTHS PRECEDING April the most recent period for which figures are available AOL lost subscribers at a clip of 258,000 a month. That’s twomonth.
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Agencies
Revised Curriculum
The folks at Northwestern University’s Kellogg School of Management must be auditing direct marketing classes at their parent school. For starters, they’ve
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Agencies
The New E-zine Metric
WHEN E-ZINES first came out, chief marketing officers looked at the reports and were excited about using open rates and click-throughs to measure their
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Agencies
Full Disclosure
The U.S. Postal Service has a problem: It needs to improve customer relations. But that’s a tall order given the uncertainty of postal reform legislation passage, the new rate case and the promise of large annual increases because of the escrow account issue.
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Balancing Act
A 13-year-old Connecticut boy suffered second- and third-degree burns in 2001 after he set himself on fire by imitating a stunt on MTV’s show Jackass.
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Agencies
So Where’s the Copy?
I admit, I have to search widely for interactive ads that cry out for a makeover. Still, there always seems to be a plentiful supply of examples of advertising folly. And while the percentage of such ads may be small, the dollar waste is huge.
The latest example is one that I found in a recent issue of The Wall Street Journal, an ad for the worldwide chain of Mandarin Oriental Hotels. It’s presumably one of a series.
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Agencies
Priming the Pump
Who wouldn’t like some free gasoline as gas prices remain at record levels? Well, a Sunoco promotion tied to NASCAR is offering consumers just that. Sunoco
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Agencies
Educate Yourself
THE POSTAL INDUSTRY IS UNDER attack, and it’s time people in our business took it seriously. Too many who make their living from the mail are turning