Chief Marketer Staff
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Agencies
Priming the Pump
Who wouldn’t like some free gasoline as gas prices remain at record levels? Well, a Sunoco promotion tied to NASCAR is offering consumers just that. Sunoco
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PROMO Xtra
Excerpts from our e-newsletter 6/15 M&M’s is one of a number of brands (including Volvo, Valpak and McDonald’s) that are backing the Disney film, Pirates
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Trail Mix
I did a little sightseeing with my daughter last month, from the seat of a bike. We rode 150 miles in one weekend, our first stint with The Multiple Sclerosis
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Agencies
Revised Curriculum
The folks at Northwestern University’s Kellogg School of Management must be auditing direct marketing classes at their parent school. For starters, they’ve
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Agencies
The New E-zine Metric
WHEN E-ZINES first came out, chief marketing officers looked at the reports and were excited about using open rates and click-throughs to measure their
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Agencies
Full Disclosure
The U.S. Postal Service has a problem: It needs to improve customer relations. But that’s a tall order given the uncertainty of postal reform legislation passage, the new rate case and the promise of large annual increases because of the escrow account issue.
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Agencies
Toasting a Golden Beer
Picture this: A young couple sits at a table in an upscale eatery. The two chat quietly over a glass of imported beer. A well-dressed attendant approaches
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Agencies
Albertsons Aims To Turn the Dining Room LIghts Back On
Jim Smits has been touring restaurant kitchens and developing recipes, but he has no aspirations to be a chef. Smits is a 20-year veteran of the grocery
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Agencies
LETTERS TO THE EDITOR
DEAD LETTER OFFICE My grandmother had her own (unique) solution to unwanted solicitations (Loose Cannon, June 1). After my grandfather died, she received