Chief Marketer Staff
-
Trail Mix
I did a little sightseeing with my daughter last month, from the seat of a bike. We rode 150 miles in one weekend, our first stint with The Multiple Sclerosis
-
Agencies
Toasting a Golden Beer
Picture this: A young couple sits at a table in an upscale eatery. The two chat quietly over a glass of imported beer. A well-dressed attendant approaches
-
Agencies
Full Disclosure
The U.S. Postal Service has a problem: It needs to improve customer relations. But that’s a tall order given the uncertainty of postal reform legislation passage, the new rate case and the promise of large annual increases because of the escrow account issue.
-
Agencies
E-mailer Asks Permission Again
The Leukemia and Lymphoma Society just saw its e-mail list slashed from 33,636 addresses to 4,510 and the organization’s e-mail director is happy about
-
Agencies
Signature Event
According to Tuff Stuff sports memorabilia magazine, the most-popular sports collectible is the trading card. The second-most popular type of collectible
-
Agencies
The New E-zine Metric
WHEN E-ZINES first came out, chief marketing officers looked at the reports and were excited about using open rates and click-throughs to measure their
-
Agencies
LETTERS TO THE EDITOR
DEAD LETTER OFFICE My grandmother had her own (unique) solution to unwanted solicitations (Loose Cannon, June 1). After my grandfather died, she received
-
Agencies
The Sweet, Sticky Smell of Success
Do you know about Diet Coke and Mentos? It’s not the latest weight-loss craze. It’s a Mr. Wizard science experiment gone berserk, and it’s currently storming
-
Agencies
Weird But True
Here’s the clue: Every day in this town, a hanged man proclaims his innocence in the only way a dead man can. Since 1877, his handprint on his cell wall