Chief Marketer Staff
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Digital
Sports Collectible Site Powers up Major League Search
Very often, people outgrow the things that seemed crucially important when they were kids: building models, collecting baseball cards, riding horses. Putting aside the question of whether that
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Listline e-Newsletter 07-05-06
Evangelical Christians who spent an average of $65 are named on the
Miracle Network Donors and Buyers list. The total count is 489,202. -
Agencies
Face It, Marketers Just Aren’t Into Podcasts and RSS
Don’t bet the farm just yet on RSS, podcasts and other so-called Web 2.0 media. Marketers are interested in them, but not as much as they are in old-fashioned things like word-of-mouth.
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Agencies
E-Zine Mailer Asks for Permission—Again
The Leukemia and Lymphoma Society just saw its e-mail list slashed from 33,636 addresses to 4,510 and the organization’s e- mail director is happy about it.
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Mobile
Crest Goes Mobile to Reach Gen Y in Social Settings
Crest is tapping into the sensitive issue of bad breath by targeting young people where irresistible fresh breath can really count; when boy meets girl. The SMS campaign is one component in a broader effort to drive sales and brand awareness of its new toothpaste, Crest Whitening Plus Scope Extreme.
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DaimlerChrysler Revamps, Brings Back Employee Pricing Promo
DaimlerChrysler plans to drive sales to dealerships in July by forking out $100 million for a marketing campaign that brings back its Employee Pricing Plus program with added incentives, the company announced in a press briefing last week.
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BMW Heads for the Greens with PGA Deal
BMW of North America has extended its ties to golf, scoring a hole in one by inking a six-year deal to create its own golf tournament slated to hit courses next year.
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Agencies
Coldstone Creamery Gets In the Groove with Dance-Off
Coldstone Creamery is shaking things up with a new contest that puts ice cream lovers on the dance floor for a chance to win $15,000.