Chief Marketer Staff
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Listline e-Newsletter 07-05-06
Evangelical Christians who spent an average of $65 are named on the
Miracle Network Donors and Buyers list. The total count is 489,202. -
Agencies
Face It, Marketers Just Aren’t Into Podcasts and RSS
Don’t bet the farm just yet on RSS, podcasts and other so-called Web 2.0 media. Marketers are interested in them, but not as much as they are in old-fashioned things like word-of-mouth.
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Agencies
E-Zine Mailer Asks for Permission—Again
The Leukemia and Lymphoma Society just saw its e-mail list slashed from 33,636 addresses to 4,510 and the organization’s e- mail director is happy about it.
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Mobile
Crest Goes Mobile to Reach Gen Y in Social Settings
Crest is tapping into the sensitive issue of bad breath by targeting young people where irresistible fresh breath can really count; when boy meets girl. The SMS campaign is one component in a broader effort to drive sales and brand awareness of its new toothpaste, Crest Whitening Plus Scope Extreme.
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DaimlerChrysler Revamps, Brings Back Employee Pricing Promo
DaimlerChrysler plans to drive sales to dealerships in July by forking out $100 million for a marketing campaign that brings back its Employee Pricing Plus program with added incentives, the company announced in a press briefing last week.
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BMW Heads for the Greens with PGA Deal
BMW of North America has extended its ties to golf, scoring a hole in one by inking a six-year deal to create its own golf tournament slated to hit courses next year.
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Agencies
Coldstone Creamery Gets In the Groove with Dance-Off
Coldstone Creamery is shaking things up with a new contest that puts ice cream lovers on the dance floor for a chance to win $15,000.
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The Six Dimensions of High-Performance Marketing
Your metric set is deployed. Results will show up soon on dashboards across your marketing team to build predictability. Work in touch points, and customer experience is giving unprecedented insight and quick hits that are bringing greater effectiveness to those who matter