Chief Marketer Staff
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Email
Utah Tries End Run in Registry Defense
A Utah Republican is trying to get a federal bill passed that would kill efforts by marketers and others to overturn the state
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Email
Keep Mailing Those Gmail Addresses: Return Path
According to Return Path, not only is Google’s contextual ad program not adversely affecting advertisers, Gmail address holders respond better than subscribers to other services.
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Email
Project Aims to Clean Spam Data, Help Filters
A volunteer project is underway that has the potential to help spam filters avoid false positives, where anti-spam software mistakenly tags wanted e-mail as spam.
Dubbed “Spam or Ham,” the project asks volunteers to look at as many of a series of random e-mails as they want, and label each as either spam—unsolicited e-mail—or ham—wanted e-mail.
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Email
You’re Not as Funny as You Think
A series of five studies by four business school professors from New York University, the University of Chicago and the University of Illinois at Urbana-Champaign, asked a bunch of people to e-mail funny and sarcastic phrases to one another and predict whether the messages
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Agencies
Togony.com Puts Small Restaurants On Web
Many large chain eateries take good advantage of the promotional opportunities available online. But what if local restaurants could do this too?
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Agencies
Preserving paper collectibles is in the bag for Randolph, MA business
Casual comic book enthusiasts read their periodicals and then toss them on the coffee table. Would a serious collector do that? Would Superman leave a chunk of kryptonite lying around the Fortress of Solitude? They turn to businesses like Bill Cole Enterprises, which sells Mylar sleeves, backing boards and other preservation supplies for paper collectibles like money, magazines, and yes, funny books.
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Agencies
An American-Style DM Success Story
Early in June, we were looking for a Fourth of July flag to hang on the front porch. We searched the SRDS mailing list directory (www.srds.com) to buy from a company that sells flags by mail, and that has a mailing list for rent.
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Agencies
Tips & Teasers
* The State of West Virginia has teamed with the nonprofit group Mission West Virginia to launch a new program providing training in e-commerce applications for small business and entrepreneurs throughout the state. Four hundred and fifty participants …
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Digital
Sports Collectible Site Powers up Major League Search
Very often, people outgrow the things that seemed crucially important when they were kids: building models, collecting baseball cards, riding horses. Putting aside the question of whether that