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Chief Marketer Staff

  • Verizon Readies Spin-off of Directory Publishing

    Verizon Communications filed papers Friday with the Securities and Exchange Commission that would enable it to spin off its domestic phone book and Web directory business. But the company says that doesn

  • Click Fraud Leads 1 in 4 Advertisers to Throttle Back Search: Study

    A new survey by marketing research firm Outsell Inc. puts a dollar figure on the amount that click fraud is costing the search marketing industry: about $800 million in 2005.

  • Spam Meets Spim, Gets More Targeted: Report

    Spammers are increasingly turning to instant messaging, mobile text services, blogs and social-networking communities such as MySpace.com, according to e-mail and Web security provider MessageLabs.

  • Agencies

    First Person: Branded Entertainment to Meow About

    Product placement in a television program or movie was once the province of prop managers trading out the possibility of big-screen time for supplemental money or even free product.

  • Listline e-Newsletter 07/07/06

    Seven million opportunity seekers and entrepreneurs are named in this
    new list segment within the Business 6.0 list group. Those listed
    responded to a variety of offers to request additional information.

  • Agencies

    Chevy Homeruns with All Star Game Promos

    Chevrolet is driving into Major League Baseball’s (MLB) All Star Game with a host of promotional activities in tow, including interactive events, an online sweeps, fan activities and giveaways.

  • Agencies

    MasterCard Sweeps Promises 500 Free Flights

    Playing on the “priceless” fun of spontaneously hopping a plane to a dream destination, MasterCard Worldwide has launched a summer sweepstakes that will award a grand prize of 500 round trip airline tickets to anywhere in the world.

  • Krispy Kreme to Open in Japan

    Krispy Kreme has signed a new deal to build 40 new franchise stores in Tokyo, part of the chain’s ongoing effort to expand overseas.

  • Wunderman Buys Interactive Shop

    Wunderman has bought interactive agency ZAAZ to beef up Web marketing services within its Global Digital Network.

  • News Briefs

    BURGER KING: is out with a new addition to its menu, the…MAXELL CORP. OF AMERICA: will be a sponsor of…PROMORED: an independent promotion agency in Latin America, has…