Chief Marketer Staff

• Digital

  Google’s New Dayparting Functionality: What You Need to Consider

  Search engine marketing has clearly earned its stripes. Chief marketers are paying more attention to the tactic than ever, and when they attend their next search strategy meeting, they should ask their search team about Google’s new ad scheduling/dayparting feature

• Listline e-Newletter 07/14/06

  Direct Media Inc. has been named manager for the Zoysia Farm Nurseries
  and Garden Product list. A total of 146,216 last-24-month buyers are
  available.

• Agencies

  Bartenders Mix Seagram’s New Cooler to Win a Trip to Tahiti

  Seagram’s is after New York bartenders to create their own tropical sensations using the newest flavor in the Seagram’s Coolers Escapes line, Tahitian Sunset.

• Agencies

  Baby Ruth Plays Ball with MLB

  Nestlé USA has signed its Baby Ruth candy brand to sponsor Major League Baseball.

• Agencies

  McDonald’s Unlocks Pirates Booty for Happy Meals

  McDonald’s has mapped out a summer of premium treasure tied to Disney’s Pirates of the Caribbean: Dead Man’s Chest, with Happy Meal toys inspired by the film.

• PepsiCo 2Q Revenue Up: Non-Carbonated Beverages Driver of Growth

  PepsiCo Inc., the No. 2 soft-drink maker, reported second quarter revenue of $8.6 billion, up 12% from $7.7 billion one year ago.

• People in the News

  FremantleMedia, London, U.K., appointed Gary Carter to the newly created position of President, FremantleMedia Creative Networks

• Agencies

  News Briefs

  THE BALTIMORE AREA CONVENTION AND VISITORS ASSOCIATION: is touring three mid-Atlantic markets to…XM SATELLITE RADIO: has realigned its marketing operations with…CRACKER BARREL: parent company CBRL Group announced the…

• Congressman Wants to Add Political Calls to DNC Registry

  Rep. John T. Doolittle (R-CA) has introduced legislation that allows individuals to apply the National Do-Not-Call Registry to politically oriented calls. His bill (HR 5325) would create a new and separate category in the registry that would enable a person to choose whether he wants to opt out of political calls on top of unwanted business-related calls.

• Orion Marketing to Build Call Center

  Orion Marketing Group Inc. will build a customer call center in Brownsville, TX and plans to hire 250 people over the next two years.