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Chief Marketer Staff

  • Fiserv Buys Jerome Group

    The information management systems and services firm Fiserv Inc. has acquired the digital printer and direct marketing firm Jerome Group LLC. Terms of the transaction have been kept under wraps.

  • Rodale Moves 16 Insert Media Programs to Media Horizons

    Rodale Inc. has appointed Media Horizons Management to oversee 16 media insert programs, including statement stuffers, package inserts and sampling bags.

  • Mail Stream: A Report on Incoming Direct Mail

    Acacia Provides Shelter and Healing Earlier this year, Acorn Media Group, which is best known for its British DVD and gift catalog, launched Acacia, a new product line and catalog devoted to products that help consumers develop and maintain a healthy, …

  • Listline e-Newsletter 07/17/06

    Men (65%) and women (35%) who purchased customized golf clubs are named
    on the Warrior Custom Golf list. This is a universe of 350,000 names.

  • The Year’s Best and Worst Lead-Generation Offers

    This June, MarketingSherpa’s research team conducted our third annual study of business technology marketing—what works in the real world. Some 1,900 marketers participated either online or by phone (thanks, everyone!).

  • Agencies

    State Farm Backs Idol Tour With Texting Sweeps

    State Farm is activating its sponsorship of this summer’s American Idols Live! Tour with on-site displays and a two-part text-messaging promotion that brings fans closer to their favorite performers.

  • Agencies

    Volvo Drives Pirates Promo to Dealerships

    Volvo Cars of North America hopes to drive traffic to its dealerships via a sweepstakes launched today tied to Walt Disney’s summer blockbuster Pirates of the Caribbean: Dead Man’s Chest.

  • Agencies

    New Nestlé Water for Kids Hits the Road

    A new water brand is aimed at kids at a time when sugary drinks are under attack by parents, as well as politicians. Nestlé Waters North America is offering the new Aquapod water under its six regional brands Deer Park, Ice Mountain, Ozarka, Poland Spring, Zephyr Hills and Arrowhead.

  • Agencies

    Ben & Jerry’s Pushes Sampling Via Cause Campaign

    Ben & Jerry’s is circling back to its social activism days with a new campaign and tour that urges consumers to shift spending priorities from nuclear weapons to the needs of children.

  • Agencies

    Loose Cannon: An End to Political Telemarketing? Was That Airborne Swine?

    Score one for Representative John T. Doolittle, a Republican who represents the fourth district of California. His bill, H.R. 5325, seeks to add political telemarketing calls to the list of solicitations consumers may opt out of receiving. Despite the fact that I usually follow a different political star than Rep. Doolittle, I