Chief Marketer Staff

• Email

  Project Aims to Identify Spam by Traffic Patterns

  A research project is underway at Cambridge University in the UK that could give Internet service providers a new weapon in the battle against spam.

  Dubbed spamHints, the project aims to get ISPs to share information on the traffic patterns of the spam they receive—such as time, size and volume of e-mail—so they can more easily identify it.

• Email

  Goodmail Announces Free Trial of CertifiedEmail

  Goodmail Systems created a firestorm early this year by announcing AOL was implementing its CertifiedEmail scheme announced in a press release this morning that it is offering 90-day free trials of its system. So-called charter senders who meet undisclosed volume requirements will also get significant discounts for continuing using the serve beyond the trial period, Goodmail said.

• Listline e-Newsletter 07/18/06

  Travel products direct marketer Magellan’s appointed Belardi/Ostroy ALC
  LLC to manage its customer file. More than 150,000 who made a purchase
  over the last 13 to 24 months are listed, as well as other segments.

• Agencies

  Nicktoons Networks Rolls With Mobile Tour

  Nickelodeon is pounding the pavement this summer with a five-city interactive tour to promote its Nicktoons Network Animation Festival.

• Philip Morris Tests Smokeless, Spitless Tobacco

  Philip Morris USA this month begins testing a smokeless tobacco in Indianapolis to gauge smokers’ interest in an alternative to cigarettes.

• Church & Dwight Buys Orange Glo for $325 Million

  Church & Dwight Co. will buy Orange Glo International for $325 million in cash, adding two growing household-products brand to its portfolio led by Arm & Hammer.

• Agencies

  OLN Races to Tour de France with Sweeps

  To boost ratings for its broadcast of the Tour de France cycling competition, the Outdoor Life Network (OLN) has launched a sweepstakes that dangles a trip to France and racing bikes as prizes.

• Estée Lauder’s Granddaughter Takes Marketing Helm at Clinique

  Estée Lauder has shifted a number of marketing positions, including a promotion for Jane Lauder, granddaughter of the company’s founder.

• News Brief

  BURGER KING: is out with a new microsite, a nod off its popular…

• Life Uniform Acquires Uniform City

  The Life Uniform Co. has acquired catalog and retail marketing competitor Uniform City Corporations. Both firms target healthcare professionals.