Chief Marketer Staff
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Agencies
Sara Lee Chooses Arc as AOR
Sara Lee has named Arc Worldwide, Chicago, its agency of record for Sara Lee Food & Beverage promotions and co-marketing, after a four-month review. Arc will handle all brands, with work focused on Ball Park, Hillshire Farm, Jimmy Dean and Senseo brands as well as flagship Sara Lee.
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News Briefs
LEVI STRAUSS & CO.: has named COO John Anderson as the company’s…SKECHERS: has signed recording artist Ashlee Simpson for a new…WIRELESS MARKETING SHOP IPSH!: San Francisco, has launched a division to…
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Email
E.U./U.S. Marketers Differ on List-Growth Tactics
E-mail list-growth tactics that work well in the U.S. don
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Email
Goodmail Announces Free Trial of CertifiedEmail
Marketers have been waiting for Goodmail Systems to announce a price, and as of this morning they have an answer—sort of.
The company that created a firestorm early this year by announcing AOL was implementing its CertifiedEmail scheme announced in a press release yesterday that it is offering 90-day free trials of its system.
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DM Industry Hiring Slows: Survey
The job market within the direct marketing industry has slowed. According to a survey of hiring practices, only 66% of respondents plan to add staff this summer, down from 72% in the spring and 80% last fall.
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Q Interactive Promotes Matt Wise to President and CEO
Q Interactive, an online marketing services firm, has named Matt Wise president and CEO. He will replace Matthew Moog, who is stepping down to start his own firm.
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WilsonRusch Relaunched as Wilson Relationship Marketing Services
WilsonRusch has rebranded itself as Wilson Relationship Marketing Services.
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Email
E.U./U.S. Marketers Differ on List-Growth Tactics
E-mail list-growth tactics that work well in the U.S. don
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Email
Oops: This Reader Says We Aren’t at all Funny
We received a scorching letter last week from Merilee Kern, co-founder and CEO of Healthy Kids