Chief Marketer Staff
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InterThink Acquires AABeck
InterThink Solutions Inc. has acquired AABeck Technology Group Inc., a developer of online marketing technology.
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A.M. Leonard Taps ProfitCenter Software
A.M Leonard Co. has chosen ProfitCenter Software Inc. to furnish direct and online marketing software.
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Vocus Names Wagner Chief Marketing Officer
Vocus, Inc. has named William Wagner in the newly created position of chief marketing officer.
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New Products and Services
Performance Micro-Sites: a system that rebuilds either a corporate Web site or a shallow set of landing pages
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Short Cuts
The Philadelphia Direct Marketing Association has elected Denise Williams, vice president of new business development for Customer Communications Group Inc., to its board of directors.
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Listline e-Newsletter 07/20/06
Consumers who reported that they have excellent, good, fair or poor
credit have been assembled to launch the Show Me the Money list. The
count exceeds 3.1 million names. -
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Food Brands Use Plenty of E-Tactics to Engage Kids: Study
More than eight out of 10 of the top food brands that target children though TV ads also use branded Web sites to market to children online, setting the stage for longer time period spent interacting with food brands.
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Agencies
Dora, SpongeBob Push Fruits and Veggies
Nickelodeon is giving the likes of Dora the Explorer and SpongeBob SquarePants an even bigger role to play in grocery store aisles. In a new licensing deal, the entertainment company plans to put images of Dora and SpongeBob on packages of apples, pears, cherries and edamame (soybeans).
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Agencies
Pop-Tart Webisodes Plus-up Idol Tour
Kellogg Co. is taking American Idol fans backstage for the first time in its five years sponsoring the American Idols Live! tour.