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Chief Marketer Staff

  • Agencies

    Unilever Sends Boys & Girls Clubs to Parks

    Unilever is sending 3,000 kids into the woods by leveraging its separate sponsorships of The Boys & Girls Clubs of America and the National Park Foundation.

  • News Briefs

    WISE FOODS: teams up again with Modell’s Sporting Goods for a…MATTEL BRAND CONSUMER PRODUCTS: has signed the…

  • Three Quarters of Adults Say “Do Not Call:” FTC

    More than three quarters of U.S. adults have registered their primary telephone numbers on the national do-not-call registry, and as a result, have significantly reduced the number of unwanted telemarketing calls they receive, the FTC said in its annual report to Congress last week.

  • Google Fraud Settlement Gets Its (Two) Days in Court

    An Arkansas court is slated to begin a two-day hearing today of the settlement proposed by Google in a class-action click-fraud suit first brought by Lane

  • Q2 Profits Down, InfoUSA Sets Hiring Freeze

    Net income declines for both the second quarter and the first half of 2006 have led commercial and consumer database company InfoUSA to institute a hiring freeze, the company announced Friday.

  • Verizon Buys Search Marketing Firm Inceptor

    The directories subsidiary of Verizon Communications has acquired the assets of Inceptor, a search marketing solutions provider.

  • Search-Display Ad Combo Converts Best: Report

    Using both sponsored search ads and display advertising produces a better conversion rate than using either channel by itself, according to a new study from digital marketing firm Atlas, a subsidiary of aQuantive.

  • MSN Q2 Revenue Off 3%

    Revenue at MSN, the Microsoft

  • Agencies

    Loose Cannon: Humpty Dumpty Does Direct Marketing

    Are advertising planners who fail to include eggs right next to direct mail, DRTV and magazine space ads in their channel mixes doing their clients an injustice? Before answering, know that eggs have become the newest of new advertising media.

  • Agencies

    P&G Shares Secrets In New Campaign

    Procter & Gamble is toasting the golden anniversary of its Secret deodorant brand with a new cause-marketing campaign that gets women to reveal their innermost secrets.