Author

Chief Marketer Staff

  • News Brief

    PAPA GINO’S AND D’ANGELO GRILLED SANDWICHES: has promoted Michael McManama to

  • Live from Ad:Tech Chicago: Bratton Leaves the Chair

    Susan Bratton, CEO of social networking firm Cendara and long-time ad:tech Conference executive chairwoman, kicked off the two-day session of ad:tech Chicago 2006 by introducing her successor in the conference’s programming leadership post: Drew Ianni, head of the Sheridan Square Partners freelance creative group.

  • Live from Ad:Tech Chicago: What Podcasting Can Do

    Marketers: Wary of associating with the uncertainties of blogs and unruly bloggers? Why not leapfrog directly to podcasting? At least that’s the advice offered by several advertisers at an Ad:Tech Chicago session on RSS and podcast advertising.

  • JiWire Launches Wi-Fi Advertising Network

    JiWire Inc. has launched an advertising network for targeting log-in screens used at thousands of Wi-Fi hotspots. Inaugural members include Toshiba and Sony and nine wireless Internet service providers.

  • Cache Increases Budget for DM Expansion

    Women’s apparel marketer Cache Inc. plans to increase spending this fall on advertising and marketing to 4% of sales, up from 3%.

  • US Airways to Put Ads on Air Sickness Bags

    US Airways is set to sell advertisements on those expandable pint-sized bags stuck in the seat pocket that airline passengers hope to never have to use: air-sickness bags.

  • FTC Consumer Protection Director Goes to NARC

    C. Lee Peeler, the deputy director of the bureau of consumer protection for the Federal Trade Commission, has been named president and CEO of the National Advertising Review Council (NARC) and executive VP, national advertising self-regulation, for the Council of Better Business Bureaus (CBBB). The posts take effect Sept. 11.

  • Mail Stream: A Report on Incoming Direct Mail

    Kelly’s Kids Promotes Seasonal Collections Kelly’s Kids, which touts itself as the largest home party business specializing in children’s apparel, hit the mail with its fall 2006 catalog targeting consumers directly. According to a note from Kelly on …

  • Listline e-Newsletter 07/21/06

    Commonwealth Lists now manages the National Law Enforcement Officers
    Memorial Fund list. Segments offered include 401,373 last-12-month
    donors.

  • Agencies

    Bud Photographs Event Goers and Says,’Pass it Along’

    Bud Light has teams of field reps out roaming the grounds of dozens of neighborhoods in Chicago, taking photos and making videos of consumers at various events. The same day the photos are taken, the event goer gets the images and clips, all branded by Bud Light, via e-mail.