Chief Marketer Staff, Author at Chief Marketer

Late to the Table

You go to the restaurant. You eat the food. You like the food. You tell your friends. You go back to the restaurant. And if they know your name when you return, well, cheers, right?

Why then, do only seven of the top restaurant chains in the United States bother to have loyalty programs?

Agencies

Where Does He Get Those Wonderful Toys?

So how do you choose where you go out to dinner? Maybe you look for a cozy little bistro with a nice wine list? Or you ponder whether to nosh on upscale Italian or sushi?

If you’re dining with a small child, chance are your criteria runs more along the lines of “What toys do they have this week? Does Burger King still have ‘Superman Returns’ stuff? Which ‘Pirates of the Caribbean’ thing does McDonald’s have? Is it the sword? He really wants the sword. Wendy’s has what? Six Flags toys? What the heck are they, action figures of the bald dancing guy?”

Agencies

Where’s the Beef?

Carnivores like a good Web site just as much as the next herbivore. So, this month we decided to cut into a few of the numerous steakhouse pages on the Internet menu.

Agencies

Gift Cards Take on New Appeal—Celebrities

Gift giving is about to become a little more personal thanks to a new breed of gift cards and pre-paid cards that taps the appeal of celebrities.

Agencies

Hilton, Discovery Team For Kids’ Summer Premiums

Hilton Hotels and Discovery Kids Channel have partnered for a new promotion to satisfy the pickiest consumer—kids. The hotel chain and the cable TV network are giving its youngest guests special treatment with a promotion that doles out a summer vacation package filled with goodies.

Agencies

Macy’s Converts Field’s Shoppers, Stars in TV Series

Marshall Field’s shoppers may be losing their stores, but they won’t lose their frequent-shopper perks.

Agencies

Disney Brings ‘Magic’ to Kroger Stores

Disney characters are adding a little magic to grocery store shelves under a new deal to launch a line of branded products at Kroger stores.

Agencies

Toyota Promotes Yaris Via Tour, Video Game Ads

Toyota Motor Sales USA is reaching consumers through events and video games as part of a new marketing effort to boost its latest subcompact vehicle, the 2007 Yaris.

Sprite Takes its TV Spots to TiVo

Spite is taking its DVR-ready TV spots for its new SubLYMONal campaign to a new venue, the TiVo Showcase, where viewers will have access to the interactive ad.

Agencies

Hotels.com Dangles Incentives to Drive Business

Hotels.com is out with a host of incentives to entice travelers to book hotel rooms through its services.