Chief Marketer Staff

• Listline e-Newsletter 07/27/06

  Sun Publishing Co. has a list with 17,500 names from the second quarter.
  These buyers spend $50 to receive special reports with information about
  how to improve their health.

• Agencies

  House GOPers Step Back From MO Tax Bill

  House Republicans have backed off from a bill prohibiting states from taxing mail order and other companies that do business in their states without local employees or offices, according to wire service reports.

• Agencies

  Acxiom Corp. Reports 8.5% Revenue Increase

  Acxiom Corp. boosted its revenue by 8.5% to $336.7 million
  during its first quarter.

• Agencies

  Brookstone Losses Double in Quarter

  Brookstone Inc. reported a net loss of $11 million for the second quarter compared with a net loss of $5.7 million last year.

• Epsilon Names Hochberg Vice President

  Epsilon has named Julia Hochberg vice president, strategy and planning.

• Agencies

  Jeep Taps Karaoke, Avatars for Compass Campaign

  DaimlerChrysler is out with a new campaign targeting young hip consumers around the new Jeep Compass that “talks” to drivers in their language via user generated content, music and premiums.

• Agencies

  Coca-Cola Debuts Iced Tea Like “Mom Used to Make”

  Coca-Cola North America kicked off the debut of its new iced tea yesterday with a sampling event in New York City.

• Agencies

  Lassie Pet Contest Goes to the Dogs

  Lassie Pet Products is on the hunt for a new best friend to appear on packages of its new Lassie Natural Way dog food and is giving consumers a chance to let their pets shine.

• TiVo Enhances Research Capabilities; Creates Division

  TiVo has created a new division to focus on audience research and measurement that, for the first time, will provide second-by-second data and analysis on DVR viewing of ad content, TiVo said.

• News Briefs

  HYUNDAI MOTOR AMERICA: has launched a new Spanish-language ad campaign themed…BEN AND JERRY’S: has added a new product to grocery and…