Chief Marketer Staff, Author at Chief Marketer

House GOPers Step Back From MO Tax Bill

House Republicans have backed off from a bill prohibiting states from taxing mail order and other companies that do business in their states without local employees or offices, according to wire service reports.

Agencies

Acxiom Corp. Reports 8.5% Revenue Increase

Acxiom Corp. boosted its revenue by 8.5% to $336.7 million
during its first quarter.

Agencies

Brookstone Losses Double in Quarter

Brookstone Inc. reported a net loss of $11 million for the second quarter compared with a net loss of $5.7 million last year.

Epsilon Names Hochberg Vice President

Epsilon has named Julia Hochberg vice president, strategy and planning.

Agencies

Jeep Taps Karaoke, Avatars for Compass Campaign

DaimlerChrysler is out with a new campaign targeting young hip consumers around the new Jeep Compass that “talks” to drivers in their language via user generated content, music and premiums.

Agencies

Coca-Cola Debuts Iced Tea Like “Mom Used to Make”

Coca-Cola North America kicked off the debut of its new iced tea yesterday with a sampling event in New York City.

Agencies

Lassie Pet Contest Goes to the Dogs

Lassie Pet Products is on the hunt for a new best friend to appear on packages of its new Lassie Natural Way dog food and is giving consumers a chance to let their pets shine.

TiVo Enhances Research Capabilities; Creates Division

TiVo has created a new division to focus on audience research and measurement that, for the first time, will provide second-by-second data and analysis on DVR viewing of ad content, TiVo said.

News Briefs

HYUNDAI MOTOR AMERICA: has launched a new Spanish-language ad campaign themed…BEN AND JERRY’S: has added a new product to grocery and…

Agencies

A Big Mac and $1 Million, Please

Some people view dining at McDonald’s as a way to quickly satisfy hunger. But for others, at least for a few weeks out of the year, it’s a money making opportunity. We’re talking, of course, about the fast food titan’s popular Monopoly game. The Marketing Store has worked with McDonald’s on the game for the past six years, instituting an online component and a successful partnership with Best Buy. We chatted with Chris Hess, account director, and Reed Roussel, vice president of interactive marketing of the Chicago-based agency recently about the challenges of keeping Monopoly hot and fresh.