Author

Chief Marketer Staff

  • Cadillac Rolls Campaign Targeting Luxury Buyers

    Cadillac is going back to some of the America’s founding roots in its new campaign theme “Life. Liberty. And The Pursuit.” in an effort to reignite consumer’s passion for the luxury brand.

  • Agencies

    Old Navy Names New Canine Mascot

    Old Navy has found its latest spokesdog star in the form of a shaggy, free-spirited canine named Paco from Venice Beach, CA.

  • What Podcasting Can Do

    (Direct Newsline)—Marketers: Wary of associating with the uncertainties of blogs and unruly bloggers? Why not leapfrog directly to podcasting? At least that’s the advice offered by several advertisers at a recent Ad:Tech Chicago session on RSS and podcast advertising.

  • News Brief

    HARPERENTERTAINMENT: and HarperCollins Children’s Books have signed a licensing agreement with

  • Digital

    Click Fraud: Three Important Considerations

    With so much recent focus on marketing accountability, click fraud is clearly an important and timely issue. Chief marketing officers want accountability for each marketing dollar spent,

  • B-to-B Brand Architecture: More Sub-Brands Aren’t Necessarily Better

    Many companies seek to extend their brand through acquisition or the creation of sub-brands, operating under the belief that more business units and sub-brands are the basis of a strong portfolio

  • Think Before You Cobrand

    One way to think about brands is as shorthand for the sum of promises and experiences they represent. By this thinking, cobranding can be considered dual shorthand, representing the new story that emerges when multiple promises are joined together.

  • Luxury Buyers Embrace Online Shopping

    Executives at luxury goods and services firms, please take note: In little more than a decade, the Internet has become the channel of choice for high-net-worth consumers.

  • Wendy’s Launches New Marketing Group

    Wendy’s International is boosting its marketing efforts with a new group aimed at refreshing lagging restaurant sales.

  • Listline e-Newsletter 07/27/06

    Sun Publishing Co. has a list with 17,500 names from the second quarter.
    These buyers spend $50 to receive special reports with information about
    how to improve their health.