Chief Marketer Staff
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Digital
InfoSearch Launches Search Optimization Services Reseller Program
InfoSearch Media Inc. has reached an agreement with the WSI Consultants to promote search engine optimization services to customers using key phrases researched and supplied by InfoSearch
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Survey Points to Growth in Online Repeat Business
Multibuyer sales volume increased to 53% in the first quarter, which reflect a 6% rise in the number of consumers who said they placed three or more online orders within the last 12 months, according to co-op survey findings.
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Short Cuts
Harte-Hanks Inc. has acquired Global Address, a postal address software firm based in the United Kingdom, with offices in Mountain View, CA. The software incorporates postal addressing standards compiled from 230 nations and territories worldwide.
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ConAgra Sells Meat Brands to Smithfield
ConAgra Foods will sell its refrigerated meats business to Smithfield Foods for $575 million.
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Agencies
Ford, Kellogg Put Fusion Premiums in Cereal Boxes
Ford Motor Co. has taken Fusion beyond the dealership lot and into a cereal box.
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Agencies
NBA Courts Europe with Basket Jam
The National Basketball Association (NBA) is taking its hoop action and marketing partners Champion, Nike, FootLocker, EA Sport, Spalding and Sprite to eight cities in four European countries in its first-ever NBA Basket Jam, a basketball festival that features interactive basketball games and entertainment activities.
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News Briefs
NOBLE: Chicago, won two projects from…MILLER BREWING CO.: tapped Arc Worldwide, Chicago, to handle…
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Agencies
Loose Cannon: It’s Summertime! Let’s Ride the (You)Tube!
Readers who spend enough time on the beach this summer will probably see the following sentiment stretched across the front of a t-shirt: “Old age and treachery will overcome youth and idealism every time.” Today’s exercise in youth and idealism comes from Chad Hurley and Steve Chen, the twenty-something founders of YouTube.com.
For the uninitiated, YouTube is an online video-file sharing service. Would-be Martin Scorseses can upload video clips of pretty much anything, ranging from elaborately produced fantasies to random clips captured on a mobile phone’s video card. These can then be viewed and rated by anyone logging onto the site.