Chief Marketer Staff
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Collective Accounting
If knowledge is power, quantifiable knowledge is even more potent especially if you are a marketing executive with a vested interest in protecting the
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Acquisitions Extend Aspen’s Reach
Pat O’Rahilly points to a wall-sized photo of trees in Aspen Marketing’s headquarters to illustrate the agency’s integration strategy. The aspen forest
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Listline e-Newsletter 08/01/06
Ice Water Media recently launched five databases including Free College
Scholarship Registrants, which names more than 1 million. Those on the
file registered at freecollegscholarships.net. -
Email
What Went Wrong? Campaign Falters After the Click
The director of circulation and marketing for the MIT Sloan Management Review recently tested an outbound e-mail campaign in which the creative seems to have worked like gangbusters, but the leads aren
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Email
ESPs Overcoming Price Pressure in UK: E-Consultancy
Despite downward pressure on pricing resulting from industry consolidation, the market for e-mail marketing platforms and services in the UK will have grown 20% by the end of 2006 over 2005, from $274 million to $329 million, according to London-based E-consultancy.
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Email
Effort Aims to Help Sort Good Domains from Bad
The e-mail industry has apparently moved one step closer to being able to more easily separate the good guys from the bad guys with the formation of the Domain Assurance Council.
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Tranzact Acquires Data Warehouse Corp.
Tranzact, a provider of lead generation services in the insurance, telecom and financial services markets, has acquired Data Warehouse Corp., a firm that maintains a database of prospective home loan borrowers. Financial terms have not been disclosed.
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FTC Halts Campaign on Christian TV and Radio Stations
The U.S. District Court for District of Georgia scheduled an Aug. 1 preliminary injunction hearing, after issuing a temporary restraining order on July 18 that halted a business opportunity healthcare-related promotion advertised on Christian television and radio stations.