Chief Marketer Staff
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Agencies
LETTERS TO THE EDITOR
TAKING IT TO THE BANK Nice story. Well told. And soooooo true (Loose Cannon, July). Banks are a rich source of stories like this I’ve just been through
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Agencies
Beckett Media Adds Major League Search
Sports publisher Beckett Media LP struck gold selling sports trading cards and collectibles on the Web way back in the rookie years of 1995. A decade
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Purple Power
There’s a new slim purple dude online looking like a Slurpee spoon-straw who is directing consumers in all kinds of directions: Got a code? Snag some
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Listline e-Newsletter 08/01/06
Ice Water Media recently launched five databases including Free College
Scholarship Registrants, which names more than 1 million. Those on the
file registered at freecollegscholarships.net. -
Email
What Went Wrong? Campaign Falters After the Click
The director of circulation and marketing for the MIT Sloan Management Review recently tested an outbound e-mail campaign in which the creative seems to have worked like gangbusters, but the leads aren
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Email
ESPs Overcoming Price Pressure in UK: E-Consultancy
Despite downward pressure on pricing resulting from industry consolidation, the market for e-mail marketing platforms and services in the UK will have grown 20% by the end of 2006 over 2005, from $274 million to $329 million, according to London-based E-consultancy.
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Email
Effort Aims to Help Sort Good Domains from Bad
The e-mail industry has apparently moved one step closer to being able to more easily separate the good guys from the bad guys with the formation of the Domain Assurance Council.
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Tranzact Acquires Data Warehouse Corp.
Tranzact, a provider of lead generation services in the insurance, telecom and financial services markets, has acquired Data Warehouse Corp., a firm that maintains a database of prospective home loan borrowers. Financial terms have not been disclosed.