Chief Marketer Staff
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Agencies
Beckett Media Adds Major League Search
Sports publisher Beckett Media LP struck gold selling sports trading cards and collectibles on the Web way back in the rookie years of 1995. A decade
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Purple Power
There’s a new slim purple dude online looking like a Slurpee spoon-straw who is directing consumers in all kinds of directions: Got a code? Snag some
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Agencies
Media on Media
Don’t bet the farm just yet on RSS, podcasts and other so-called Web 2.0 media. Marketers are interested in them, but not as much as they are in old-fashioned
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Agencies
CORRECTIONS
International Masters Publishers’ list manager was misidentified in the June 15 feature It’s in the Cards. ALC oversees the company’s file. In The Hidden
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Agencies
Open for Business? Not Quite
I’m not greedy. I can live quite comfortably on a mere $5 million a year. So I would be very happy to have just 1% of the ad dollars that are largely wasted on ads like this one from American Express.
It makes one think that such corporations must have summer interns they don’t know what to do with. So they give them a job that requires no experience, training or common sense
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Agencies
Chain Calls Gift Card Offer a Scam
Dunkin’ Donuts claims that an e-mail from a Florida firm promising a free $25 gift card in return for a completed survey is a scam. It also appears the
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Mom and Apple Pie
Betty Crocker, General Mills’ is perhaps the best-known icon in American marketing. At 85 years old, she may also have the greatest longevity. So it pains
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Agencies
Pay Up or Shut Up
IT WAS THE END OF A TYPICAL airport-to-airport marathon. They were tearing up the remote lots at O’Hare, so it began with a Darwinian struggle for a parking
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Burger Slayers
Carl’s Jr. and Hardee’s are on the search for fearless consumers who aren’t afraid to show what it takes to devour a good burger. Building off the theme