Author

Chief Marketer Staff

  • Agencies

    Ring and Rank

    How does your telecom carrier measure up in online customer service? Not bad, judging from new research by The Customer Respect Group. Of the 55 telecommunications

  • Agencies

    Separate Tables

    WILL THE LIST BUSINESS WIN WITH Vin? Or will InfoUSA’s acquisition spree ultimately spell trouble for the name-and-address game? This was one of the many

  • Agencies

    Rate Shock

    MANY DIRECT MARKETERS ARE still in shock after seeing the U.S. Postal Service’s proposed rates for standard mail parcels weighing less than a pound. If

  • Pedaling Frappuccinos

    Aahh, there’s nothing quite like an ice-cold beverage to quench your thirst on a hot summer day. Starbucks knows that fact all too well. In a nod to the

  • Purple Power

    There’s a new slim purple dude online looking like a Slurpee spoon-straw who is directing consumers in all kinds of directions: Got a code? Snag some

  • Agencies

    Wiggles and Doctor Who and SpongeBob, Oh My!

    If you attended Direct Marketing Days New York in June, you may have noticed that the Javits Center seemed a bit more animated than usual. And no, I’m

  • Agencies

    How CPA Deals Can Wreck Your Brand

    Jane Kaiser is extremely wary of cost-per-action e-mail deals. CPA arrangements where merchants pay affiliates for each sale or action they generate are

  • Fortunate timing

    Last autumn, I was invited to participate on a panel discussion hosted by the National Advertising Division (NAD) during Advertising Week events held

  • Agencies

    Look Before You Send

    WHENEVER DIRECT MARKETERS SEND MESSAGES TO customers through a Gmail account Google’s free e-mail inbox service they’re potentially exposing those customers

  • Mom and Apple Pie

    Betty Crocker, General Mills’ is perhaps the best-known icon in American marketing. At 85 years old, she may also have the greatest longevity. So it pains