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Chief Marketer Staff

  • Agencies

    Beckett Media Adds Major League Search

    Sports publisher Beckett Media LP struck gold selling sports trading cards and collectibles on the Web way back in the rookie years of 1995. A decade

  • Agencies

    LETTERS TO THE EDITOR

    TAKING IT TO THE BANK Nice story. Well told. And soooooo true (Loose Cannon, July). Banks are a rich source of stories like this I’ve just been through

  • Purple Power

    There’s a new slim purple dude online looking like a Slurpee spoon-straw who is directing consumers in all kinds of directions: Got a code? Snag some

  • Agencies

    Separate Tables

    WILL THE LIST BUSINESS WIN WITH Vin? Or will InfoUSA’s acquisition spree ultimately spell trouble for the name-and-address game? This was one of the many

  • Agencies

    Media on Media

    Don’t bet the farm just yet on RSS, podcasts and other so-called Web 2.0 media. Marketers are interested in them, but not as much as they are in old-fashioned

  • A Cool Front Moves In

    You may not have heard about upcoming singer/songwriter Ne-Yo, but Coca-Cola has. It has put its marketing muscle behind the artist this spring banking

  • Agencies

    No, It’s Not Marketing. It’s Just Advertising

    Are you as numbed as I am by the ridiculous, sometimes impenetrable and too-often obnoxious ads that pepper local television stations and newspapers?

  • Agencies

    Diverging From Convergence

    Before June’s Direct Marketing Days New York conference, I would have sworn that was a dead-and-gone term. But when one breakout session after another

  • Burger Slayers

    Carl’s Jr. and Hardee’s are on the search for fearless consumers who aren’t afraid to show what it takes to devour a good burger. Building off the theme

  • Mom and Apple Pie

    Betty Crocker, General Mills’ is perhaps the best-known icon in American marketing. At 85 years old, she may also have the greatest longevity. So it pains