Chief Marketer Staff

• Agencies

  Diverging From Convergence

  Before June’s Direct Marketing Days New York conference, I would have sworn that was a dead-and-gone term. But when one breakout session after another

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  Ring and Rank

  How does your telecom carrier measure up in online customer service? Not bad, judging from new research by The Customer Respect Group. Of the 55 telecommunications

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  Pont Named 2006 List Leader

  Stefanie Pont, founder and managing partner of Pont Media Direct, is the DMA’s List Leader of the Year. During her two-plus decades in the industry, Pont

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  World Wildlife Fund’s Hard S(h)ell

  ANIMAL LOVERS EXPECTING to find a panda under their Mother’s Day tree this year surely were disappointed: The World Wildlife Fund de-emphasized its traditional

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  CableOrganizer Gets Users Untwisted

  In less than five years, Paul Holstein has gone from having a messy work space to heading an $8 million business. When Holstein a former consultant at

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  Power Yoga

  WHO SAID THAT only big magazines can build an online subscription business? Yoga Journal, a niche title that appears seven times a year, is now getting

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  Pick the Winner – August 06 – Less vs. More

  The Growing Up direct mail package for the Institute of Children’s Literature, a home-study school that teaches adults how to write for children, became

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  LETTERS TO THE EDITOR

  TAKING IT TO THE BANK Nice story. Well told. And soooooo true (Loose Cannon, July). Banks are a rich source of stories like this I’ve just been through

• Agencies

  No, It’s Not Marketing. It’s Just Advertising

  Are you as numbed as I am by the ridiculous, sometimes impenetrable and too-often obnoxious ads that pepper local television stations and newspapers?

• Bagging the Backpack

  It started right after the Fourth of July this year. No sooner had retailers moved out the bulk of their patriotic T-shirts, swimwear and camping gear,