Chief Marketer Staff

• Agencies

  No, It’s Not Marketing. It’s Just Advertising

  Are you as numbed as I am by the ridiculous, sometimes impenetrable and too-often obnoxious ads that pepper local television stations and newspapers?

• Agencies

  A Direct Mail Hero

  Ralph Ginzburg, who died last month at age 76, was a publisher, a direct marketer, an author and a photographer. But he will be most remembered for the

• Bagging the Backpack

  It started right after the Fourth of July this year. No sooner had retailers moved out the bulk of their patriotic T-shirts, swimwear and camping gear,

• Agencies

  How CPA Deals Can Wreck Your Brand

  Jane Kaiser is extremely wary of cost-per-action e-mail deals. CPA arrangements where merchants pay affiliates for each sale or action they generate are

• Mom and Apple Pie

  Betty Crocker, General Mills’ is perhaps the best-known icon in American marketing. At 85 years old, she may also have the greatest longevity. So it pains

• Burger Slayers

  Carl’s Jr. and Hardee’s are on the search for fearless consumers who aren’t afraid to show what it takes to devour a good burger. Building off the theme

• Agencies

  Beckett Media Adds Major League Search

  Sports publisher Beckett Media LP struck gold selling sports trading cards and collectibles on the Web way back in the rookie years of 1995. A decade

• Agencies

  CableOrganizer Gets Users Untwisted

  In less than five years, Paul Holstein has gone from having a messy work space to heading an $8 million business. When Holstein a former consultant at

• Agencies

  Pick the Winner – August 06 – Less vs. More

  The Growing Up direct mail package for the Institute of Children’s Literature, a home-study school that teaches adults how to write for children, became

• Agencies

  Media on Media

  Don’t bet the farm just yet on RSS, podcasts and other so-called Web 2.0 media. Marketers are interested in them, but not as much as they are in old-fashioned