Chief Marketer Staff
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Agencies
Look Before You Send
WHENEVER DIRECT MARKETERS SEND MESSAGES TO customers through a Gmail account Google’s free e-mail inbox service they’re potentially exposing those customers
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Agencies
Separate Tables
WILL THE LIST BUSINESS WIN WITH Vin? Or will InfoUSA’s acquisition spree ultimately spell trouble for the name-and-address game? This was one of the many
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Collective Accounting
If knowledge is power, quantifiable knowledge is even more potent especially if you are a marketing executive with a vested interest in protecting the
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Acquisitions Extend Aspen’s Reach
Pat O’Rahilly points to a wall-sized photo of trees in Aspen Marketing’s headquarters to illustrate the agency’s integration strategy. The aspen forest
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Agencies
Easy as 1, 2, 3
MEASUREMENT is a hot topic for marketers today. Everyone is under pressure to demonstrate results, deliver value to their firms and justify budgets. Fortunately,
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A Cool Front Moves In
You may not have heard about upcoming singer/songwriter Ne-Yo, but Coca-Cola has. It has put its marketing muscle behind the artist this spring banking
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Agencies
How CPA Deals Can Wreck Your Brand
Jane Kaiser is extremely wary of cost-per-action e-mail deals. CPA arrangements where merchants pay affiliates for each sale or action they generate are
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Agencies
Pont Named 2006 List Leader
Stefanie Pont, founder and managing partner of Pont Media Direct, is the DMA’s List Leader of the Year. During her two-plus decades in the industry, Pont
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Agencies
LETTERS TO THE EDITOR
TAKING IT TO THE BANK Nice story. Well told. And soooooo true (Loose Cannon, July). Banks are a rich source of stories like this I’ve just been through