Chief Marketer Staff
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Agencies
Ring and Rank
How does your telecom carrier measure up in online customer service? Not bad, judging from new research by The Customer Respect Group. Of the 55 telecommunications
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Agencies
Beckett Media Adds Major League Search
Sports publisher Beckett Media LP struck gold selling sports trading cards and collectibles on the Web way back in the rookie years of 1995. A decade
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Collective Accounting
If knowledge is power, quantifiable knowledge is even more potent especially if you are a marketing executive with a vested interest in protecting the
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Agencies
CableOrganizer Gets Users Untwisted
In less than five years, Paul Holstein has gone from having a messy work space to heading an $8 million business. When Holstein a former consultant at
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Agencies
Power Yoga
WHO SAID THAT only big magazines can build an online subscription business? Yoga Journal, a niche title that appears seven times a year, is now getting
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Agencies
Pick the Winner – August 06 – Less vs. More
The Growing Up direct mail package for the Institute of Children’s Literature, a home-study school that teaches adults how to write for children, became
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Acquisitions Extend Aspen’s Reach
Pat O’Rahilly points to a wall-sized photo of trees in Aspen Marketing’s headquarters to illustrate the agency’s integration strategy. The aspen forest
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Agencies
Media on Media
Don’t bet the farm just yet on RSS, podcasts and other so-called Web 2.0 media. Marketers are interested in them, but not as much as they are in old-fashioned
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Agencies
Pont Named 2006 List Leader
Stefanie Pont, founder and managing partner of Pont Media Direct, is the DMA’s List Leader of the Year. During her two-plus decades in the industry, Pont