Chief Marketer Staff
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Agencies
How CPA Deals Can Wreck Your Brand
Jane Kaiser is extremely wary of cost-per-action e-mail deals. CPA arrangements where merchants pay affiliates for each sale or action they generate are
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Agencies
Rate Shock
MANY DIRECT MARKETERS ARE still in shock after seeing the U.S. Postal Service’s proposed rates for standard mail parcels weighing less than a pound. If
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Collective Accounting
If knowledge is power, quantifiable knowledge is even more potent especially if you are a marketing executive with a vested interest in protecting the
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Acquisitions Extend Aspen’s Reach
Pat O’Rahilly points to a wall-sized photo of trees in Aspen Marketing’s headquarters to illustrate the agency’s integration strategy. The aspen forest
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Agencies
Wiggles and Doctor Who and SpongeBob, Oh My!
If you attended Direct Marketing Days New York in June, you may have noticed that the Javits Center seemed a bit more animated than usual. And no, I’m
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Agencies
CORRECTIONS
International Masters Publishers’ list manager was misidentified in the June 15 feature It’s in the Cards. ALC oversees the company’s file. In The Hidden
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Bagging the Backpack
It started right after the Fourth of July this year. No sooner had retailers moved out the bulk of their patriotic T-shirts, swimwear and camping gear,
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Agencies
Open for Business? Not Quite
I’m not greedy. I can live quite comfortably on a mere $5 million a year. So I would be very happy to have just 1% of the ad dollars that are largely wasted on ads like this one from American Express.
It makes one think that such corporations must have summer interns they don’t know what to do with. So they give them a job that requires no experience, training or common sense
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Agencies
Look Before You Send
WHENEVER DIRECT MARKETERS SEND MESSAGES TO customers through a Gmail account Google’s free e-mail inbox service they’re potentially exposing those customers