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Chief Marketer Staff

  • The Eight Principles of Branding a Merger

    Merger activity is positively frantic—hundreds are initiated each week. But mergers can too often be minefields. McKinsey & Co. claims that nearly 80% of mergers don’t earn back the costs of the deal itself. Other studies show that the average merger has a 50% chance of resulting in reduced productivity or profit.

  • PR 2.0: Integrating Your PR Efforts with the Social Mediasphere

    You may have heard the buzz. There is a new term in town: PR 2.0. Simply put, PR 2.0 is how public relations integrates with the technology-heavy world of today’s business.

  • Fiscal Year Ends on High For Neiman Marcus Group

    July was a good month for The Neiman Marcus Group: The company generated $249 million in revenue, up from $226 million in July 2005. The firm

  • Mercy College Launches Student, Faculty-Run DM Agency

    The New York Center for Direct & Interactive Marketing at Mercy College yesterday announced the launch of MercyDirect, a direct & interactive marketing agency run exclusively by students and faculty.

  • Direct Sales Drop, But Retail Sales Plummet, for Sharper Image

    Sales across all channels dropped for Sharper Image Corp. in July, but retail revenue fell faster than catalog an online sales.

  • Should Mel Gibson Be Forgiven? Jewish Group Asks in Viral Campaign

    Call it a case of cosmic coincidence: A Jewish organization is about to launch a viral campaign that touts the value of forgiveness. This occurs just after actor Mel Gibson made an initial pass at apologizing to the Jewish community for anti-Semitic comments he uttered while being arrested for speeding and drunk driving.

  • NEDMA Announces New Leadership, Board

    The New England Direct Marketing Association (NEDMA) installed its leadership, and 2006–2007 board of directors, on July 1.

  • Wilhite Leaves Nissan for Hyundai

    After five years at Nissan Motor Co., Ltd., Steve Wilhite is leaving his senior VP- global marketing post to become COO for Hyundai Motor America. Wilhite begins his new role with Fountain Valley, CA-based Hyundai on Aug. 16, and will be responsible for …

  • Octagon Merges with Andover Marketing

    Sports marketing shop Octagon has absorbed promotion shop Andover Marketing, moving its staff of four into Octagon’s Norwalk, CT headquarters this week. No money changed hands in the merger; Andover’s staff join IPG-owned Octagon with financial …

  • Agencies

    La Quinta Boosts Brand Via Instant-Win Game

    La Quinta hotels are out with a new online-only campaign dangling an instant-win game to boost brand awareness and loyalty. The Irving, TX-based hotel chain is using the backdrop of a U.S. map showing La Quinta locations to tout its growth, and is …