Chief Marketer Staff, Author at Chief Marketer

Old Navy Blows Out Its ‘Best Week Ever’

Could this week be Old Navy’s “Best Week Ever” for back-to-school sales?

A multi-pronged tie-in with VH1’s hit show Best Week Ever drives traffic to Old Navy stores with an in-store instant-win game that awards prizes each hour. The top prizes: A walk-on role on VH1’s show; Chrysler Crossfires (four winners nationally) and tickets on United Airlines. Lesser prizes include Baskin-Robbins ice cream cones, a Best Week Ever sampler CD, compiled by VH1 and discounts on Old Navy goods.

Agencies

Alltel Spin Off Launches with Green Tour

A month after Alltel Corp. spun off its landline business merging it with Valor Communications Group Inc. and forming the new entity, Windstream Communications, the new company has launched a Green Truck Tour in a 33-market grassroots effort to introduce its services to consumers.

News Briefs

THE CHILDREN’S ADVERTISING REVIEW UNIT: of the Council of Better Business Bureaus, Inc., has found that an ad for Activision Publishing Inc.’s video game Over the Hedge, is misleading to children. The ad, which aired on Nickelodeon, showed a mock …

Mail Stream: A Report on Incoming Direct Mail

Ben Silver Launches Shoe, Leathergoods Catalog Upscale apparel and accessories merchant Ben Silver hit the mail with its first Fine Shoes & Leathergoods catalog. While Ben Silver sells classic men’s and women’s clothing and accessories in its core …

Agencies

Beaches Get ‘Wicked’ with Premiums, Buzz

Something wicked is brewing on New York and New Jersey beaches. In an effort to generate buzz around the Broadway hit Wicked: The Untold Story of the Witches of Oz, brand ambassadors are hitting the sand to dole out Wicked-branded premiums. …

Agencies

Brands Flock to USA Basketball with Sponsorships

Chevrolet, Coca-Cola Co., McDonald’s Corp., PepsiCo’s Gatorade and Molten Worldwide Distributing have teamed up with USA Basketball the governing body for men’s and women’s basketball in the U.S., to sponsor exhibition games, special events and …

Agencies

Melitta Readies Campus Tour

Melitta USA takes its new single-serve coffeemaker to college this fall with a 36-campus tour. Melitta will tout its Ready, Set, Joe One-Cup coffeemaker with a sampling program slated to reach 300,000 students. Sample packs include a Ready, Set, Joe …

Agencies

MasterCard, Bed Bath & Beyond Set Back-to-College Sweeps

MasterCard and retailer Bed Bath & Beyond are courting college students with a back-to-school sweeps dangling a grand-prize $100,000 for tuition. The 2006 MasterCard Back to College Sweepstakes with Bed Bath & Beyond gives shoppers one automatic entry …

News Briefs

VERIZON: kicks off its sponsorship of the 2006 Asian Pacific American Film in Washington, DC with a nationwide video-trailer contest. Amateur filmmakers and directors submit original video spots that celebrate or highlight the spirit of the Asian …

Online Sales Will Break $100B in 2006: ComScore

Online non-travel retail sales will be $102 billion in 2006, breaking the $100 billion mark for the first time, comScore Networks predicted last week.