Chief Marketer Staff, Author at Chief Marketer

Scion Goes Wild with Scratch Off Campaign

Scion’s gone wild in its latest campaign, targeting prime consumers of its slick vehicles: the young, hip, urbanite. The campaign, dubbed Scratch Off, shifts into high gear in September and includes wild postings and wallscapes, postcards, a micro-site …

Agencies

Cranium Touts Giggle Gear With Skippy, Minute Maid

Cranium is extending its reach into grocery store aisles under two new deals with Skippy Peanut Butter and Minute Maid to tout its new Giggle Gear toy line.

Agencies

McDonald’s Taps 25 in ‘Casting Call’ Campaign

McDonald’s has selected 25 consumers from around the world as its newest stars to feature on its packaging as part of the company’s first-ever online global casting call. Some 13,000 consumers from more than 100 countries around the globe submitted …

Agencies

Who Has What Loyalty Cards in Their Wallet?

Rewards program members were more likely to spend a greater amount of money in the past six months across 11 retail categories, including home improvement, electronics, grocery and book stores, according to a recent study conducted by Maritz Research, a market research firm.

Agencies

Eddie Bauer, Coinstar Team for Gift Card Service

Eddie Bauer is the latest brand to join forces with supermarket coin changing machine company Coinstar, Inc. offering gift card and eCertificates in exchange for loose change.

Agencies

Starbucks Adds Books to Its Menu

Starbucks is giving consumers a new taste for their palates in its stores— The popular coffee chain will market a new book this fall, For One More Day by Mitch Albom. The new product category is the latest effort by Starbucks to reach consumers via …

Agencies

Visa Puts Employee in the Prize Pool

Visa USA is offering small-business owners a hand in its first-ever national promotion aimed at small businesses. The sweepstakes, Hired for You, has an unusual grand prize: The winner gets an employee for a year, and $50,000 in Staples gift cards to …

Agencies

L.A. Sparks’ Fans Flock to Loyalty Program

The Women’s National Basketball Association’s (WNBA) Los Angeles Sparks team isn’t just serving up points on the basketball court anymore. It is engaging fans in a new loyalty program that lets game attendees earn points to redeem rewards.

News Briefs

HORIZON ORGANIC: will tour California supermarkets to distribute samples and educational info as families gear up for back-to-school lunchbox season. The Horizon Organic Van will visit 40 stores from through Sept. 1, sampling milk, yogurt and cheese. …

Agencies

Keys to An Effective Marketing Dashboard

By now, most marketers are clear on the need to improve their marketing effectiveness measurement. Unfortunately, the question of how still lingers broadly.