Chief Marketer Staff, Author at Chief Marketer

Live from SES San Jose: Yahoo! Demos “Panama” Ad Platform

Attendees at this year’s Search Engine Strategies conference in San Jose CA got their first look at the new search ad platform that Yahoo! plans to roll out in the U.S. by the fourth quarter of this year.

E-mailers Call For AOL, Yahoo! to Follow Microsoft’s Lead

Now that Microsoft has added an unsubscribe button to its e-mail user interface, marketers are calling for other Internet service providers — especially Yahoo! and AOL — to follow suit.

Marketers Will Reduce Promotions, Boost Online Spending, During Holiday Season: Study

E-commerce is set to top $200 billion in 2006, and a significant chunk of Web retailers told Forrester Research that 20% of their annual revenue will be generated during the holiday season.

National MS Society Picks Merkle for Database Services

The National Multiple Sclerosis Society has retained Merkle to provide a wide range of database marketing services. The five-year contract, which is valued at several million dollars, was awarded to Merkle after an evaluation process that included five other agencies.

Roark Buys DX Marketing: Report

Roark Capital Group has purchased DX Marketing LLC, according to the Atlanta Business Chronicle. DX Marketing, which is based in Atlanta, FL, offers market research, prospecting and digital printing capabilities for direct mailers.

New Products and Services

Intelli-Retention: This prospecting tool enables loan servicers to determine which customers are most likely to pay off, or are in the beginning phases of paying off their loans.

Agencies

P&I Postscripts

HUMMER: has rolled into McDonald’s with a promotion that runs through August where young customers will receive one of eight miniature HUMMER vehicles with the purchase of a Happy Meal or Mighty Kids Meal. The HUMMER brand is a division of GM. YAHOO …

Agencies

Chief Marketer Staff