Chief Marketer Staff

• Boots Taps E-Dialog

  Boots, a British health and beauty retailer, has chosen E-Dialog to enhance its online customer communications.

• Coke, McDonald’s, Others to Sponsor 2008 Olympic U.S. Athletes

  So far, 36 sponsors and 33 licensees have teamed up to support the U.S. Olympic Committee’s (USOC) Olympic and Paralympic athletes heading for the 2008 Olympic Games in Beijing, China.

• Agencies

  Quaker Brings Life to Adventure DVD

  Quaker Oats Co. lends its Life cereal brand to a popular children’s book series for its first animated DVD.

• Agencies

  The CW Kicks Off Mall Domination Tour

  TV network The CW is looking to boost its brand with a mall tour targeting teens via an interactive experience to introduce viewers to its shows.

• Agencies

  E-Marketing In, Traditional Methods Out for the Holidays: Study

  Retail marketers will shift marketing spend away from print, online ads and broadcast channels to e-mail and search engine marketing to win over consumers during the upcoming holiday shopping season.

• News Briefs

  SAFEWAY: is pitching its private-label soda with a…TACO BELL: is distributing one month’s worth of free…MAZOLA CORN OIL: drew 22,000 entries to its Heart to Heart sweepstakes, a…

• Digital

  Live from SES San Jose: Google Hunts Future Ad Venues

  CEO Eric Schmidt told an audience of search advertisers that his company’s business model of selling targeted ads at auction can make the transition to other online and offline media — including radio and perhaps television.

• CertifiedEmail Boosts Overstock Clicks: Goodmail

  Overstock.com experienced a 19% boost in clickthrough rates for e-mail using Goodmail’s CertifiedEmail system compared to a control group of messages that were not certified, according to a study Goodmail released Wednesday.

• Winterthur Lays Off 10% of its Employees

  Winterthur has eliminated about 61 jobs, or 10% of its workforce, as part of a restructuring of its catalog business, according to the Delaware Valley News Journal.

• Multichannel Sales Rise 14% in 2005, Says Abacus

  Multichannel retailers increased their sales by 14% in 2005 in both the number of transactions and in sales volume, according to Abacus.