Chief Marketer Staff

• News Briefs

  FOODNETWORK.COM: is feeding viewers’ appetites with…WARNER BROS. CONSUMER PRODUCTS: is launching a…NIKE: has extended an…LEADING BRANDS, INC.: has introduced a…PROMOWORKS: will once again…MARKETINGEXPERIMENTS.COM: Atlantic Beach, FL, is looking…

• Now You’re Cookin’: Heating Up Sales with In-Store Chef Demos

  Early Sunday morning I found myself watching “Lidia’s Italy,” a popular cooking show on my local public broadcast television station featuring Lidia Bastianich’s cuisine.

• Agencies

  First Person: Hot Times for Event Marketers

  Summer settings provide many opportunities for brand marketers to spend quality time with consumers. My company, Grand Central Marketing, has activated many summer promotions to reach consumers where they spend their leisure time

• Agencies

  COLLOQUY Corner: The Bonus Is the Thing

  All relationship marketing and loyalty programs establish a funding rate of earning benefits that corresponds to the cost of delivering those benefits to members.

• Analytics in Perspective: Lessons from Sudoku

  The pursuit of insights from customers, competitors, and your operations turns out to be just like solving a sudoku puzzle.

• Winning at Sweepstakes: How Top Brands Pulled Off Cool Campaigns

  PROMO’s editors looked at these diverse campaigns to see how top marketers make a complex game, contest or sweepstakes work.

• Omnicom Acquires Rodgers Townsend

  Omnicom Group Inc. has acquired Rodgers Townsend, a St. Louis-based advertising agency, for an undisclosed sum.

  Founded in 1996, Rodgers offers direct marketing, interactive marketing, media planning, and design services.

• 1-800-Flowers Income Drops

  1-800-Flowers.com Inc. reported net income of $1 million for the fourth quarter, $1.0 million, down from $3.9 million during the same period last year.

• Agencies

  U.S. Court Bars Firm and Owner From Deceptive Telemarketing

  A federal judge has barred an individual and a company from engaging in deceptive marketing and ordered them to pay $15,000 in consumer redress.

• Urban Outfitters Profits Dip

  Urban Outfitters reported net income of $25.7 million for the second quarter, down from $30.6 million the previous year.