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Chief Marketer Staff

  • BabyUniverse Explores Whether to Buy or Sell

    BabyUniverse Inc. announced on Monday that its board of directors has begun to explore ways to enhance shareholder value including the possible sale of BabyUniverse or even the acquisition of another company.

  • List Professional Sharron Rosen Dies

    Sharron Rosen, 66, a longtime list industry professional, died July 26 from lung cancer.

  • Direct Group Refines Management Team

    Direct Group, a direct marketing services firm, has announced several new hires and promotions on Monday involving its management team.

  • Short Cuts

    R.L. Polk & Co. and Claritas Inc. have jointly introduced Claritas AdSelect Polk Module, a marketing database geared for automotive dealerships. It’s designed for promoting automotive advertising sales.

  • Agencies

    Hotels Offer Lotions and Sunscreen Amid Heightened Airline Security

    Hotels are coming to the rescue of weary travelers forced to discard their cosmetics, lotions and hair-care products in the wake of last week’s foiled terrorist plot in London.

  • PepsiCo Names First Female CEO, Indra Nooyi

    PepsiCo Chairman and CEO, Steven Reinemund, plans to retire in May after 22 years with the company. Indra K. Nooyi has been named to replace Reinemund as CEO effective Oct. 1, the first woman to be named company CEO.

  • Hitachi Taps Marketing Vet for VP Post

    A year after joining Maxell Corp. of America, 15-year consumer electronics veteran Daniel Lee has left the company to become the VP of marketing for Hitachi America, Ltd.

  • News Briefs

    7-ELEVEN: Dallas, has bought…AMERICAN SUZIKI MOTOR CORP.: is the exclusive title sponsor of…DOMINO’S PIZZA: is hoping customers will…

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Macy’s Teams Up with Project Runway From L’Oreal makeup and Tresemm

  • Listline e-Newsletter 08/14/06

    Statlistics recently assumed management of the Vietnam Magazine file. It
    consists of 23,253 active subscribers. An average subscriber is 48 with
    a $63,000 household income.