Chief Marketer Staff

• Agencies

  B-to-B Recipients Want E-mail on Mondays, Tuesdays: eROI

  Here’s news for B-to-B e-mail newsletter publishers wondering when to broadcast. The overwhelming majority of recipients of business-to-business e-mail prefer to get it on Mondays and Tuesdays, according to a study released this week by e-mail service provider eROI.

• Agencies

  B-to-B Direct Marketers High on Content

  When it comes to putting serious content into e-mail, business-to-business marketers lead the way. Two thirds of them use e-mail for education, compared with less than half for consumer marketers, according to a summer snapshot survey from Direct magazine.

• Agencies

  Just How Much Should You Give Them in Your E-Zine?

  The right number of articles for a newsletter is however many it takes to do the job. And the job is reaching your target audience, getting your message across, and persuading your readers to take whatever action it is that you want them to take.

• Yahoo! Partners for Sponsored Search on Mobile Internet

  Yahoo! Search Marketing has signed a deal to put its sponsored search listings into the mobile directories offered by go2.

• 90octane Acquires DTG Technology Capabilities

  90octane LLC, an interactive marketing agency, has acquired lead generation and search engine marketing technology capabilities from Davis Technologies Group.

• Charming Shoppes Income Falls 17%

  Charming Shoppes Inc. reported net income of $32.6 million for the second quarter, off 17% from $39.4 million during the same period last year.

• ValueVision Cuts Losses by 50%

  ValueVision Media, Inc. reported a net loss of $700,000 for the second quarter, an improvement over a net loss of $1.4 million for the same quarter last year.

• MO Pharmacy Access to Save VA Residents $2.4 B: Report

  Greater access to mail order pharmacies is projected to save Virginia consumers and employers $2.4 billion on prescription drug costs by 2015, according to the Pharmaceutical Care Management Association .

• Agencies

  Canon’s Maria Mania to Invade Manhattan for U.S. Open

  Canon U.S.A. is aiming for a picture perfect promotion that has New Yorkers doing double, triple, or quadruple takes as the company serves up Maria Sharapova look-alikes on the streets of Manhattan as part of its U.S. Open tennis sponsorship.

• Agencies

  Wal-Mart Taps Saatchi & Saatchi X as In-Store AOR

  Wal-Mart Stores named Saatchi & Saatchi X as its first AOR for shopper and in-store communications.