Chief Marketer Staff, Author at Chief Marketer

NFL Offers Brand Sponsored Vignettes

When the 2006 National Football League season kicks off next month, viewers might notice something a little different during the broadcast. The league will add sponsored vignettes during game broadcasts throughout the upcoming season, according to USA Today.

Agencies

Sam Adams Lets Consumers Pick Next Craft Beer

Sam Adams is going to its customers to find the next beer to add to its Brewmaster’s Collection next year.

Sports Marketing Veteran to Head Up New Agency

Sports marketing veteran Michael A. Neuman has formed a new marketing agency, Amplify Sports & Entertainment, LLC, in New York City.

News Briefs

VOLKSWAGEN OF AMERICA, INC.: has teamed up with…CHECKERS DRIVE-IN RESTAURANTS, INC.: says that its…AMERICAN EAGLE OUTFITTERS: has launched a…LONG JOHN SILVER’S: is partnering with…

Agencies

Christmas in August: Get Your Direct Business Ready for the Season

There’s no time like the present for thinking about holiday presents…and your Web presence during the holidays. That was the underlying theme of the panel discussion entitled “Last-Minute Site Enhancements to Create Small Wins for Your Busy Season”

Five Tips for Integrating Marketing and Sales

There are big rewards when sales and marketing are effectively integrated—not least of which are improved operating performance and outstanding financial results

B-to-B Marketers Avoiding New Incs. Miss the Boat: Experian

Marketers prospecting small-businesses files who suppress the addresses of newly incorporated companies to avoid risk may be missing a huge part of their potential market, according to a study Experian is expected to release today.

Q2 Profits Down More than 50% at Gap

Gap Inc., owner of the Banana Republic, Gap and Old Navy clothing chains, said late Thursday that earnings fell by more than 50% in the second quarter due to flats sales and

WPP Sees Promise in Web Marketing

Ad conglomerate WPP point to China and the Internet as the two largest ad opportunities on the current horizon, after reporting a 30% increase in pre-tax profits for the first half of 2006.

HSBC Official Pleads Guilty in Telemarketing Case

A former HSBC Bank USA vice president pleaded guilty on Friday to a charge of conspiracy in a $30 million telemarketing scam aimed at low-income customers with bad credit histories.