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Chief Marketer Staff

  • Agencies

    Fox, Clear Channel Launch Blink Spots for Fall Premieres

    Clear Channel Radio and Fox Broadcasting Co. break a national radio campaign using blinks—short-length radio spots—to support the fall season premieres of TV series House and The Simpsons.

  • Agencies

    News Brief

    SUBARU OF AMERICA INC.: is continuing its support of

  • UPS Survey: Chinese Consumers Want American Products

    United Parcel Service has released survey findings that indicate middle class Chinese consumers have a strong appetite for American videos, DVDs, books and electronics, followed by skin creams, athletic shoes and blue jeans, among other products.

  • Marketing Deals Account for $9.7 Billion in Second Quarter

    Marketing services and technology firms, along with multichannel marketers, completed 116 merger and acquisition transactions valued at $9.7 billion during the second quarter, according the latest equity market report released by the investment-banking services firm Petsky Prunier LLC.

  • Halsey Closes Acquisition of ClickTracks

    Marketing software firm J.L. Halsey Corp. has acquired ClickTracks Analytics Inc., a Web analytical services firm, for $7.6 million in cash and common stock valued at $2.9 million, plus additional payments if certain financial objectives are achieved.

  • Search Data Disclosures Leads to Executive Departures at AOL

    Three employees of America Online including the chief technology officer have left AOL following the unauthorized release of consumer search information, according to published reports.

  • Delia’s Back to School Swings with London Style, Denim Focus

    The Back to School 2006 catalog from Delia’s goes retro with nods to Swinging London, Andy Warhol’s Factory and Mod style, while also focusing on denim, a staple of students’ wardrobes.

  • Imbibe Magazine Polybag Contains Free Issue

    The youthful new magazine Imbibe, exclusively covering cocktails, beer, wine, coffee, tea, juice and even water, has offerreda free sample issue and a card-like insert duplicating the cover image.

  • Pier 1 Launches Urban Collection

    Home furnishings merchant Pier 1 Imports used its latest direct mail catalog to introduce the company’s new Loft 21 collection.

  • Federal Ruling Adds Tobacco Marketing Restrictions

    Tobacco marketers face increased restrictions and a highly public mea culpa following a landmark ruling last week in federal court that found the major tobacco companies guilty of racketeering.