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Chief Marketer Staff

  • Agencies

    Chicagoans to Melt Ice-Encased Dodge Nitro

    Chicagoans are in for a meltdown via a campaign from Dodge that will pit two teams against each other to melt away a 2007 Dodge Nitro encased in 30,000 pounds of ice.

  • News Briefs

    CBS: is promoting its new fall line of shows via an…COCA-COLA: has signed Kansas City-based…SESAME WORKSHOP: and Busch Entertainment Corp. signed a…

  • DMA Q2 Survey Sees Direct Marketing Revenue, Profits Up

    The Direct Marketing Association

  • Restaurants and Retail Most Common Phone Directory Searches

    A new poll examines what Americans are looking for when they do a local directory search on their phones. And as it happens, most of us are looking for a nosh.

  • EBay to Shutter On-Site Keyword Ad Program

    Auction giant eBay will phase out its keyword ad program, which allows sellers to bid for keywords and get placement of text and display ads on its Web sites, in favor of Yahoo!’s pay-per-click ads.

  • Former PayPal CTO Moves to Ask.com

    Search engine Ask.com has hired Chuck Geiger, a former chief technical officer of online transaction service PayPal, to be its vice president of technology and engineering.

  • Agencies

    Loose Cannon: A Day For Those Who’d Rather Switch Than Fight

    Was Arlo Guthrie right? Does 50 people a day walking into an organization, singing a protest song and walking out make a movement?

    I sure hope so, for I’m feeling a revolutionary itch, and I need to scratch it.

    A while back, I detailed how my former bank had, through some really awful customer service, pushed me into the rather comfortable arms of one of its competitors (previous article). Readers responded not only with similar tales from their own banks, but added stories about cable companies and other lack-of-service providers.

  • Use Common Sense

    Use Common Sense Aug 24, 2006 12:47 PM, By Brian Quinton Faced with those continual adjustments by the search engines, marketers need to rely less on programming tricks and more on the kind of common sense they apply elsewhere in their business, …

  • A Few Good Tips

    A Few Good Tips Aug 24, 2006 12:47 PM, By Brian Quinton * Links matter, but highly relevant links matter more. Don’t look at links as short-term traffic boosters. Take the time to earn a good link to a useful site, just as you’d invest time to get a …

  • New Rules of the Game

    New Rules of the Game Aug 24, 2006 12:47 PM, By Brian Quinton Forget about discovering a “magic formula” that will win a high ranking for every search on your appropriate keywords, said Jennifer Laycock, editor-in-chief of Search Engine Guide. To …