Chief Marketer Staff
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Agencies
One Rotten QR Code Can Spoil the Whole Bunch
It was February when rapper Lupe Fiasco twittered his large base of followers that something big would happen in New York’s Union Square on a certain day. About 2,000 fans gathered, most expecting to see Fiasco perform, but were instead greeted with a …
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Agencies
Broker Roundtable: How Reliable is Social Media Data?
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How reliable is data from social media for predicting buying behavior?
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Agencies
Redesigned Website Boosts Sales for Maritime Transport Firm
A revamped website better highlighting maritime transport firm Crowley Corp.
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Web Design: How to Streamline B-to-B Site Navigation
Business-to-business transactions aren
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Agencies
Live Events: Are B-to-B Marketers on the Road Again?
After several years of many companies being corporate homebodies, anecdotal evidence suggests that B-to-B marketers are starting to ramp up their live event schedules.
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Agencies
Case Study: From Disconnect to Reconnect, the New IndyCar Fan Village
Over the last 10 or 12 years at IndyCar racetracks there had been some type of fan village footprint for sponsors, but it was limited and didn’t fit the growth of the sport.
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Agencies
Jimmy Dean Shares Metrics on Shareable Web Coupon Campaign
Coupons are hot, and given the persistent hang of the “new frugality”, they seem likely to remain so for a good while. But getting those coupons into the hands of shoppers who will redeem them
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Email
Indianapolis Indians Hit Home Run With Email
The Indianapolis Indians have increased online ticket sales 64% so far over last season, thanks in large part to an email campaign with an over 30% open rate.
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Email
More Marketers Using Email for Prospecting: Survey
Eighty-five percent of respondents to this year’s annual Chief Marketer Lead Generation Survey plan to use email in 2011 as a prospecting tool, compared to 80.2% in 2010.
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Agencies
Kraft Talks Cheese, Communities and ROI
Kraft finds success in its “Tuesday Night Tickets” promotion with American Singles and Minor League Baseball, and building an online community around cream cheese.