Chief Marketer Staff

• Email

  Stupid Product Watch: EarthLink Makes Bogus ‘Anonymous’ Claim

  EarthLink last week unveiled a service it claims will help its subscribers avoid spam.

  Dubbed Protection Pack, the service includes a feature called Anonymous Email that gives subscribers five anonymous e-mails managed behind the scenes at EarthLink.

• Email

  Another Asian ‘Sledgehammer’ of a Spam Fine

  Under a proposed anti spam law in Vietnam, violators would face a maximum fine of 20 million Dong, according to online publication VietnamNet Bridge.

• Email

  Pump-and-Dump Spam Works, Sort Of

  Those spam e-mails touting penny stocks can be profitable for spammers, according to a recent study.

• Listline e-Newsletter 08/29/06

  Direct Network Inc. has assumed management of the Nationwide Financial
  Advisors file. A total of 171,120 financial advisors registered with the
  Securities and Exchange Commission are listed.

• ABC Radio Improves Demographic Targeting

  The ABC Radio network plans to introduce demographic targeting for advertisers to reach listeners of digital streaming radio programming.

• ValueVision Authorizes $10 Million Stock Buy Back

  Direct response television marketer ValueVision Media Inc. is looking to purchase back $10 million in common stock over the next 12 months.

• Restoration Hardware Adds Two Catalog Titles

  Restoration Hardware Inc. will introduce two new catalogs. Brocade Home, a catalog targeting women will be mailed for the first time in September. Another hardware gift catalog is slated for launch in time for the December shopping holidays.

• JCPenney Readies First Live Ads

  J.C. Penney Corp. this week will air its first-ever live TV spots that push the edge between TV programming and advertising.

• Brown-Forman Buys Tequila Brands for $876 Million

  The maker of Jack Daniels and Southern Comfort, Brown-Forman Corp., has acquired a Mexican tequila maker for $876 million adding Herradura and El Jimador tequilas to its stable of brands.

• Agencies

  LA Times, Universal Tout The Black Dahlia Via Archives

  The Los Angeles Times is taking a step back in time—nearly 60 years—to help promote Universal Pictures’ upcoming film The Black Dahlia.