Chief Marketer Staff
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Agencies
Homework Assignment
Cartoon Network and several child advocacy groups – including the National Parent Teacher Association, the National Education Association, Hands on Network and the National Association for Sport & Physical Education – are partnering to sponsor National Recess Week, Sept. 18-22. The goal is to help kids, parents and teachers enhance and/or save recess in their schools.
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Agencies
Electricity DMer Surges Via SEO, DR Space
Back in the late 1990s, Sascha Deri, an engineer working at a high-paying day job, decided he wanted to act on his childhood dream of doing something for the greater good.
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Agencies
DM is a Big Boon to Small Businesses
Multi-channel marketing for the small business takes many different forms. Direct mail is now supplemented, or even replaced, by electronic sales. Direct is ideal because it can be used economically by local and regional merchants to reach closely-targeted local geographic areas at a very low cost, even specific neighborhoods, like a lawn-care contractor serving geographically selected regions.
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Agencies
Tips and Teasers
Financial services aimed at small businesses have become fashionable, but are they genuine? “In our research, we found few firms that actually had fully functional small business brokerage platforms, versus those that were designed for individuals and simply re-labeled as small business,” said Michael Ellison, executive vice president at Corporate Insight and author of the Broker Monitor report.
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Digital
Google Gets It on (with) eBay
A couple of months ago, eBay and Google were the Paris Hilton and Nicole Ritchie of e-commerce, supposed enemies thanks to fears that Google was poaching on eBay’s auction turf with Google Base and on PayPal’s online payment model with one of its own. And eBay seemed to make a point of looking elsewhere than to Google for search-ad services for its U.S. Web pages, considering Microsoft before finally settling on Yahoo!’s offering in May. But if they were indeed at odds, Google and eBay made up big time this week.
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Agencies
Letting the Black Dog Sell
Islands are known for fostering a pretty relaxed definition of efficiency. Maybe it
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Agencies
Inventive Incentives
Brands rely on incentive and premium programs to build consumer trial and loyalty. Two-thirds of respondents to PROMO’s third annual P&I Study indicated that their incentive program is designed to build consumer/brand loyalty. This year, the benchmark report includes trends in program goals, spending, ROI tracking, and much more
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Listline e-Newsletter 08/30/06
Belardi/Ostroy ALC LLC has been named manager of the National Wholesale
catalog list. A total of 458,590 buyers are available from the last 12
months.